How Fiona Progressed to Brand Manager in Just Two Years
Snippet Title
Despite having only two years of previous marketing experience, Fiona fearlessly embraced the challenge of supporting the Belhaven Brewery marketing team in transforming the Belhaven visitor experience.
Through her unwavering dedication to various projects, Fiona’s progress to the position of brand manager at Belhaven Brewery is nothing short of remarkable. In the mere span of two years, she transformed her passion into a powerful force, paving the way for others to follow.
Why did you join Greene King?
I was doing a similar job in another drinks company, and when I saw the job advert for Belhaven Brewery I was interested in the chance to work at a local brewery.
Summarise your career at Greene King and the different roles you have had.
I joined the company as Marketing Executive for Belhaven Brewery in October 2020, which was the period between lockdowns 1 and 2. After two periods of furlough, I was back working full-time in May 2021. At this stage, I started the project of renovating/opening the Belhaven Visitor Experience, which opened in November 2021. As part of this project, I created the tour route, sourced all merchandise for the shop and advertised our brewery tour. I also helped with all of the day-to-day marketing tasks for our Belhaven Beers, as well as managing social media.
In December 2021, I was promoted to Brand Manager for Belhaven Brewery. Since then, I have travelled to New York twice to represent the brewery at New York Tartan Week (which we sponsor). Our visitor experience was awarded Brewery Attraction of the Year at the World Beer Awards 2022. Throughout 2022, I kickstarted some NPD and rebrand projects (Twisted Thistle), managed several events including sponsoring Fringe by the Sea, Dunbar Music Festival and the renovation of the Belhaven Horsebox. I also worked in partnership with Loch Lomond Whiskies during The Open at St Andrews, promoting our beer/their whisky in Belhaven/Greene King and free trade pubs in the area. In May 2023, I delivered the rebrand project of Scotland's Number One Ale - Belhaven BEST.
Currently, I'm excited to be working on the rebrand project of Scotland's Number One stout - Belhaven BLACK, and our sponsorship of the Edinburgh Fringe Mound Precinct area.
HOW HAS YOUR EXPERIENCE ACROSS A VARIETY OF GREENE KING BRANDS SUPPORTED YOUR GROWTH/CAREER PROGRESSION?
Having only had 2 years of marketing experience prior to joining Greene King, I have been extremely lucky to lead some very large projects so early on in my career. Although it's been extremely challenging and I've felt out of my depth at times, my manager has given me the confidence and guidance to step up in my career and take on these projects.
HOW HAS GREENE KING SUPPORTED YOU IN YOUR CAREER PROGRESSION?
Greene King has recognised my efforts and contributions, by promoting me to Brand Manager.
WHAT IS YOUR FAVOURITE THING ABOUT WORKING IN HOSPITALITY?
I enjoy going in to outlets and seeing the branding/merchandise that I've helped to create, being enjoyed in pubs etc.
WHAT WOULD YOU SAY TO SOMEONE CONSIDERING A CAREER AT GREENE KING?
Go for it!
Tags
related jobs
Salary
Upto £11.44 per hour
Location
Old Bank Bar (Dundee) , Dundee , DD1 1RH
Business Area
Waiting Staff
Brand
Greene King Pubs
Hours
Part time
Location
Dundee
Description
As Waiting Staff, you will...Provide customers with a heartfelt and memorable experience each and every time they visitKnow the menu inside out, offering recommendations to customersGreet, serve food,
Reference
5139afda-5e05-40c0-9fc3-1c44a1951d2d
Expiry Date
01/01/0001
Salary
Competitive Salary + Bonus
Location
Sunrise House , Burton-upon-Trent , DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton upon Trent
Description
Your role as a Data ScientistCreate and own the data science roadmap ensuring delivery of demonstrable real value to Greene KingDevelop a suite of data science solutions from predictive statistical mo
Reference
0ee869d1-1c43-491f-bd98-bca314e6db49
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Upto £12.50 per hour + Tips
Location
Shoulder of Mutton (Wendover) , Wendover , HP22 6EJ
Business Area
Chef
Brand
Chef and Brewer
Hours
Full time
Location
Wendover
Description
As a Chef, you will…Prepare, cook, and present food that meets specs and customer expectationsMaintain hygiene levels and safety regulations in the kitchen to help guarantee the safety of your entire
Reference
9a395c80-13b7-46a0-8d47-f376cf11ab25
Expiry Date
01/01/0001
Salary
Upto £11.50 per hour
Location
Heath Farm (Congleton) , Congleton , CW12 4LR
Business Area
Chef
Brand
Pub and Carvery
Hours
Full time
Location
Congleton
Description
As a Chef, you will…Prepare, cook, and present food that meets specs and customer expectationsMaintain hygiene levels and safety regulations in the kitchen to help guarantee the safety of your entire
Reference
f660b295-8878-4511-b268-7e31c19a3e67
Expiry Date
01/01/0001
Salary
Upto £11.44 per hour
Location
Cross House (Formby) , Formby , L37 4BH
Business Area
Waiting Staff
Brand
Greene King Pubs
Hours
Part time
Location
Formby
Description
As Waiting Staff, you will...Provide customers with a heartfelt and memorable experience each and every time they visitKnow the menu inside out, offering recommendations to customersGreet, serve food,
Reference
4f8080ef-8692-4a66-a4b2-0cc49221d528
Expiry Date
01/01/0001
Salary
£217.50 - 287.50 per week
Location
Travellers Rest (Hartlepool), TS25 1LB
Business Area
Bar and waiting Apprenticeships
Brand
Greene King
Hours
Full time
Description
As a bar and waiting apprentice, you will be key to creating unforgettable moments for customers, whether you’re putting a smile on customers’ faces or recommending meals off the menu. You’ll be joini
Reference
VA/243260
Expiry Date
01/01/0001
Salary
Competitive Salary + Bonus
Location
Sunrise House , Burton-upon-Trent , DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton upon Trent
Description
Your role as UX Design Manager Develop and drive the overall UX vision and strategy, ensuring alignment with business objectives and user needs. Establish design principles, UX guidelines and best pra
Reference
44253e99-7cff-43dd-a57d-4010bc6539dd
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Upto £12.00 per hour + Tips
Location
Bulls Head (Chiswick) , Chiswick , W4 3PQ
Business Area
Team Leader
Brand
Chef and Brewer
Hours
Full time
Location
London
Description
As a Team Leader, you will…Provide customers with a heartfelt and memorable experience each and every time they visitDeputise for the management team and resolve any issues that arise in their absence
Reference
cdb90929-fe57-42ab-9782-983f32f0f258
Expiry Date
01/01/0001
Salary
Upto £13.00 per hour + Tips
Location
College Oak (Abingdon) , Abingdon , OX14 2SB
Business Area
Chef
Brand
Greene King Pubs
Hours
Full time
Location
Abingdon
Description
As a Chef, you will…Prepare, cook, and present food that meets specs and customer expectationsMaintain hygiene levels and safety regulations in the kitchen to help guarantee the safety of your entire
Reference
e71c30a7-1ea2-4dab-b475-c8f7193d2908
Expiry Date
01/01/0001
Salary
Upto £12.50 per hour
Location
Pippin (Maidstone) , Maidstone , ME16 0DR
Business Area
Chef
Brand
Greene King Pubs
Hours
Full time
Location
Maidstone
Description
As a Chef, you will…Prepare, cook, and present food that meets specs and customer expectationsMaintain hygiene levels and safety regulations in the kitchen to help guarantee the safety of your entire
Reference
5107a31a-e044-4d15-9806-b95ae77a7b5d
Expiry Date
01/01/0001
related posts
Teaser
Inclusion & DiversityContent Type
BlogsPublish date
01/03/2025
Summary
Equality and diversity in the workplace is incredibly important. We believe in creating an environment where everyone feels valued and respected. Hospitality is all about people coming together a
Teaser
Inclusion & DiversityContent Type
BlogsPublish date
01/03/2025
Summary
At Greene King, we believe everyone deserves a job that makes them happy. For over 200 years, we’ve poured happiness into lives through our award-winning beers and unforgettable customer experience
by
Jessica Evans
Teaser
Bar and WaitingContent Type
BlogsPublish date
11/22/2024
Summary
Santa hats and advent calendars at the ready - Christmas is just around the corner. Looking to fund those final stocking-fillers without missing out on the festive fun? With Christmas jobs at Greene
by
Rachel Lang
Teaser
KitchenContent Type
BlogsPublish date
11/22/2024
Summary
Do you love cooking up a storm in the kitchen? If you’re looking for a career full of flavour, a chef job could be the recipe for you. Our chefs are the heartbeat of every Greene King kitchen team,
by
Lucy Richardson
Teaser
KitchenContent Type
BlogsPublish date
11/14/2024
Summary
Greene King, one of the UK's leading pub and brewing companies, is your gateway to an exciting and fulfilling career as a chef. With a rich history spanning over 200 years, we offer a unique opportun
by
Ellie Burrows
Teaser
ApprenticeshipsContent Type
BlogsPublish date
11/14/2024
Summary
Are you ready to kickstart your career in an exciting and thriving industry? At Greene King, we’re passionate about brewing great experiences, not just in our pubs but also in the careers we nurture
by
Rachel Lang
Teaser
BreweryContent Type
BlogsPublish date
11/12/2024
Summary
At Greene King, we’re proud to offer great career progression opportunities. You can build a career that goes whichever way you want to go. David’s inspiring transformation is a shining example
by
Sara Mills
Teaser
Bar and WaitingContent Type
BlogsPublish date
11/08/2024
Summary
What is a live-in role? We hear you ask. Well, let us tell you all about the live-in jobs at Greene King along with the benefits of working in such a way and how to apply to the roles we’ve got on o
by
Caroline Atkins
Teaser
ManagementContent Type
BlogsPublish date
10/29/2024
Summary
Is there anywhere happier than the pub? The place where people go to enjoy each other’s company and indulge in delicious food and drink. This lively atmosphere is created by our Pub Managers who head
by
Carol Watson
Teaser
Head OfficeContent Type
BlogsPublish date
10/25/2024
Summary
No matter who you are, or where you’ve come from, at Greene King, our hospitality jobs see you working alongside talented people who love what they do. We're always on the lookout for like-minded foo
by
Charlotte Insley (She/Her)