How Andy turned a marketing job into a career at Greene King
Meet Andy
Having graduated from the University of Portsmouth with a Marketing degree, plus a placement year working in Brand Management, Andy was ready to step up to his next challenge.
He joined Greene King on an eight-week contract straight out of uni where he realised his passion for working in the food and beverage sector.
Andy's journey at Greene King has been a true adventure, with roles ranging from Marketing Executive to Digital Communications Manager and even Head of Digital.
But his career path has been anything but predictable.
You’ll be hard-pressed to find a career journey as exciting and impressive as Andy’s. Let’s dive into how he turned a marketing job into a career:
TELL US ABOUT YOUR CAREER SO FAR AND HOW YOU GOT HERE
- After initially joining Greene King as a Marketing Executive on an 8-week contract, I returned for a permanent position and transitioned to an E-Commerce Executive role due to my interest in digital.
- With the company restructuring, I became part of the newly formed Digital team. Progressing to Digital Communications Manager, I gained my first taste of management, overseeing website content, social media, and email marketing campaigns.
- Following Greene King's acquisition of Spirit and subsequent expansion, I was promoted to Head of Digital at the age of 28, where I faced a steep learning curve but embraced the opportunity to manage a growing team and expanded responsibilities.
- Although I later ventured into my own digital consultancy, I ultimately returned to Greene King as Head of Digital Product & UX, where I continue to lead digital initiatives and user experience strategies.
WHAT BROUGHT YOU BACK TO GREENE KING?
Whilst I appreciated my time working with companies in other sectors, I realised how much I loved hospitality.
I find it easy to be passionate about food and drink - it’s one of the things I enjoy most in life.
I was really impressed with the new leadership team and the direction Greene King was going in. Also, it was incredibly exciting to hear how much was being invested into Digital.
WHAT DO YOU ENJOY MOST ABOUT YOUR JOB?
- The Sector. I love the job because it’s so easy to be passionate about it. Hospitality in general is a really fun sector to work in.
- The People. We have a great team and a great culture, and I thoroughly enjoy working with them every day.
- The Work. There are lots of very exciting projects I’m currently working on, like our app project and web project. It’s incredibly interesting and exciting. Very exciting.
WHAT'S BEEN THE MOST REWARDING CAREER MOMENT AT GREENE KING?
Progression. The digital ‘Product’ function didn’t exist until I was given my current role and tasked with creating the function.
It’s grown significantly and we have a lot of focus and investment from the business.
WHAT'S THE NUMBER ONE REASON PEOPLE SHOULD BRING THEIR CAREERS HERE?
Digital at Greene King is a really exciting place to be. We have received significant investment from the leadership team.
- We’re rebuilding our websites on a market-leading digital experience platform.
- We’re rolling out new booking experiences to all of our pubs.
- We’re redeveloping our app and developing a new app strategy which will then allow us to turn our attention to loyalty and customer engagement.
START YOUR OWN MARKETING CAREER ADVENTURE AT GREENE KING
Has Andy’s story got you excited to learn more about what path you could carve out?
From Apprenticeship opportunities to junior product owners and digital data analysts to marketing managers, we've got a journey waiting for you.
Explore marketing and digital jobs at Greene King.
Or, find out more about the other roles you could find yourself working in at our head office.
FAQs about marketing jobs at Greene King
What is a marketing job?
In the bustling world of Greene King, a marketing job isn't just about selling products; it's about creating experiences and spreading joy.
It's about understanding our customers' needs and desires and crafting compelling stories that resonate with them.
From developing innovative campaigns to nurturing brand loyalty, our marketing team is the creative force behind our success.
How to get a job in marketing
Landing a job in marketing requires a blend of creativity, strategic thinking, and a passion for making a difference.
One way to hone your marketing skills is by showcasing your creativity and enthusiasm through a standout CV and portfolio that can catch the eye of recruiters.
Remember, we are looking for people who would be a right fit for our teams and culture so if you don’t tick every box in a job description, don’t hesitate to apply!
Tags
ANDY'S MARKETING CAREER JOURNEY AT GREENE KING
Andy's journey at Greene King has been a true adventure, with roles ranging from Marketing Executive to Digital Communications Manager and even Head of Digital. But his career path has been anything but predictable. Life's unexpected twists and turns led him to explore new opportunities outside our company. But, we’re extremely happy that his love for hospitality and deep connection with our brand has brought him back to us.
Read More...related jobs
Salary
Competitive Salary
Location
Sunrise House , Burton-upon-Trent , DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton upon Trent
Description
Your role as a Digital Data AnalystEstablish, update, and optimize specific reporting solutions across various digital touchpoints, encompassing websites, apps, social platforms, CRM, and more, to gen
Reference
888f9d52-b1a5-45e2-940d-46b3912b1324
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary
Location
Sunrise House , Burton-upon-Trent , DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton upon Trent
Description
Your role as Loyalty Data AnalystSupport in the creation and evolution of Loyalty Analytics within Greene KingSupport the Loyalty Analytics manager in representing the analytics team to the Loyalty tr
Reference
f19a3670-44be-4093-84e3-54bf428e2cf8
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary + Bonus
Location
Sunrise House , Burton-upon-Trent , DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton upon Trent
Description
**Please note this is a 14 Month FTC **Your role as Paid Media ManagerDeliver trading support for our portfolio from core digital platforms, with emphasis on Google, and oversee strategic development
Reference
b93e541f-fc54-4c4e-b597-e024e302a1c7
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida Perveenrelated posts
Teaser
Bar and WaitingContent Type
BlogsPublish date
10/04/2024
Summary
So you’ve got an upcoming interview for a bar staff position, have you? It’s natural to be thinking about what you can expect on the day and how you can ace your interview. Keep reading to find out
by
Lucy Richardson
Teaser
Bar and WaitingContent Type
GeneralPublish date
09/27/2024
Summary
Looking to land a job as a waiter or waitress? You’re in the right place! At Greene King, we know that being successful in a waiting job isn’t just about carrying plates - it’s about creating amazi
by
Billie McGibbon
Teaser
Head OfficeContent Type
BlogsPublish date
09/25/2024
Summary
Snippet Title The office world is changing fast, with hybrid and remote working opening up some exciting new opportunities for anyone looking to kick-start or grow their career in a corporate se
by
Alison Connaughton (She/Her)
Teaser
ApprenticeshipsContent Type
BlogsPublish date
09/25/2024
Summary
Snippet Title If you’re here, chances are you’ve just got through your GCSEs - congrats, by the way! Now that you’ve tackled that huge milestone, you’re probably thinking about what’s next. So,
by
Abida Perveen
Teaser
Inclusion & DiversityContent Type
PodcastPublish date
09/24/2024
Summary
PINT OF PERSPECTIVE SEASON 2 EPISODE 6: SI, Luke and ZARA In this episode, we speak to Si, Luke, and Zara about how they embraced an inclusive culture within their team when they us
by
PINT OF PERSPECTIVE
Teaser
Bar and WaitingContent Type
BlogsPublish date
09/24/2024
Summary
Dreaming of a career in hospitality but don’t have any experience? Don’t worry - at Greene King, we believe everyone has to start somewhere, and we’re here to help you every step of the way. Whether
by
Ellie Burrows
Teaser
KitchenContent Type
BlogsPublish date
09/17/2024
Summary
It’s no secret that the festive period gets pretty busy in the hospitality industry! Recent insight shows that Christmas bookings in summer 2024 were up by 54% compared to the same point in 2023,
by
Rachel Lang
Teaser
Inclusion & DiversityContent Type
BlogsPublish date
09/17/2024
Summary
At Greene King, we are on a journey to create an environment where everyone enjoys and has access to equal opportunities and career progression. Did you know that out of all the major industries wor
by
Greene Sky
Teaser
Inclusion & DiversityContent Type
PodcastPublish date
08/20/2024
Summary
PINT OF PERSPECTIVE SEASON 2 EPISODE 5: Maddie In this episode, we speak to Maddie who works as waiting staff at our Poppyfields pub in Northampton. Maddie has now been with Gree
by
PINT OF PERSPECTIVE
Teaser
Inclusion & DiversityContent Type
PodcastPublish date
08/01/2024
Summary
PINT OF PERSPECTIVE SEASON 2 EPISODE 4: KathRYN In this podcast episode, Kathryn discusses the barriers to progression facing women in the working world and how Greene King aims to
by
PINT OF PERSPECTIVE