Brand Lead

As Brand Lead you will lead the brand strategy for the Flaming Grill brand and drive the operational delivery of the strategy, inclusive of communication, campaigns and network building.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Please note this is a 12 month maternity cover contract.

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• Car – select between a company car or a cash alternative
• Bonus – receive a bonus based on your individual objectives as well as company performance
• Agile working policy - 50% working within our Burton on Trent office or pubs and 50% working from home
• 33 days Holiday – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Discounted Dental & Health Insurance
• Life Assurance – Up to 4 times your salary!
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• Refer a friend – Who do you know who could be interested in a new role? When they are placed, you could earn up to £1,500 for referring them!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

Your role as a Brand Lead

• Develop all elements of the brand proposition, creating the frameworks from which the Divisional Marketing teams can trade and evolve the offer on an on-going basis. Including but not limited to core offer (food, drink, entertainment, service and atmosphere) standards/ parameters, customer journey(s), design and environment, pricing strategy, people and service proposition.
• Build and deliver a brand with a strong ROI in terms of performance, cash margin (strong sales growth food and drink), volume growth and brand awareness.
• Ensure key stakeholders and departments are engaged and energised by the brand propositions and understand any implications for specific departments.
• Creation of communication strategy, including visual identity, and any over-arching brand campaigns. Ensure the proposition is created in a way to maximise customer experience, competitive edge and sales/profitability.
• Communicate effectively, building and maintaining relationships across all areas of the business. Through direct reports, lead, develop, coach and motivate all team members within your brand.

What you’ll bring…

• Experience in a Brand Lead / Head of Brand role within a B2C environment.
• Ability to think strategically about Brand direction.
• People management skills - engages and effectively leads a high performing team and has a style of operation that delivers excellent results through people.
• Excellent influencing skills coupled with the ability to impact across a variety of stakeholders.
• Data rational with an excellent understanding of financial reporting and sales information and measuring the ROI for campaigns and initiatives.
• Commercial Acumen - Ability to identify and raise issues that may have an adverse effect on the company.

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