Loyalty Activation Manager

To develop and lead the execution of the customer facing channel plan for app and loyalty, working alongside key digital teams (CRM, merchandising, CES and product) to deliver the execution of the group loyalty programme to customers. This role will work in close conjunction with the Loyalty Marketing Manager.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

Your role as Loyalty Activation Manager

• Develop and launch BLMs (bought loyalty mechanics) to drive engagement with customers, measured through app usage, frequency metrics and market share
• Develop and lead the thinking for loyalty activations, devising and implementing new BLM ideas to increase customer engagement, increase frequency and penetration, growing profitable sales in our brands
• Develop and implement a testing approach for BLMs to increase customer engagement
• Develop and implement a performance pack to support loyalty activations to unlock recommendations and best practice
• Deploy and utilise agreed in-app features and functionality to drive customer engagement, working with the App and Loyalty Product Owners to deliver market leading results

What you’ll bring… 

• A self-starter, who is continuously curious to source new information and develop new solutions
• Experience with project planning and implementation
• Experience with working cross functionally to achieve results
• Communication skills on a 1:1 and broadcast level, able to present with impact to senior stakeholders
• Attention to detail in all forms of information sharing and communication
• Degree in marketing and/or digital qualifications/ CIM accreditation
• Minimum 3 years’ experience working in a Marketing Team, with specific experience in delivering complex multi channel campaigns
• Demonstrable experience of working cross functionally to deliver results
• Evidence of creating and implementing footfall driving campaigns into multi-site retail / hospitality outlets
• Experience in working with insights data/teams/agencies and being able to understand and extract relevant findings to help build and explain the commercial overview
• Understanding of the hospitality industry is a bonus, with a clear understanding of the marketing customer journey
• Building strong, effective relationships with teams & colleagues across the business to develop a data-informed culture across our ways of working