** This role is hybrid and can be based in London or Burton**
In this role, you will:
- Define and implement a cohesive corporate brand strategy
- Ensure consistent brand messaging across all commercial channels, internally and to trade
- Drive loyalty and engagement through digital platforms and app ecosystems
- Serve as brand guardian to protect and enhance brand equity
- Collaborate cross-functionally to embed brand values in every customer touchpoint
We’re looking for someone with strong experience in:
- Proven experience in brand strategy within complex, commercial environments
- Ideally, experience in managing a corporate brand
- Strong commercial acumen and ability to link brand initiatives to business outcomes
- Ideally, expertise in digital and loyalty platforms
- Strategic thinker with hands-on execution skills
- Excellent stakeholder management and leadership capabilities
Why join us?
This is more than a brand role — it’s a chance to work at the intersection of strategy, digital innovation, and commercial performance, helping to shape how our customers experience our Greene King brand every day.
If you’re ready to shape the future of a leading corporate brand in a fast-paced, multi-brand environment, we’d love to hear from you.
Company Description
Join a dynamic and forward-thinking organisation with a diverse portfolio of brands. We are seeking an experienced and visionary Brand Strategy Lead to take ownership of our corporate brand and ensure it remains aligned with our values while driving commercial impact across our portfolio.
This is a newly created position at the heart of our business, designed to elevate and protect our corporate brand in line with our long-term strategy. You’ll lead brand strategy and execution across commercial channels, with a particular focus on digital engagement and app-based loyalty programs. Working closely with senior stakeholders, you’ll ensure that the brand delivers measurable value and remains true to its core purpose.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
