Digital Marketing Executive

As a Digital Marketing Executive in our Pub Partners team, you will support our tenanted, leased and franchised pub operators. Reporting to the Head of Commercial, you will be responsible for the development and day to day management of our multi-channel B2B communications, e-commerce and content management system; ensuring our Pub Partners can interact with and enjoy the support of Greene King in the most appropriate way to meet their needs and circumstances. Day to day life will involve working with a wide variety of internal and external stakeholders, contributing to and coordinating collaboration across a variety of activities with a mission to deliver highly engaging content and user experience. This role is an influential support to the wider commercial team in creating a market leading trading opportunity for our partners.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• Agile working policy - 50% working within our Burton on Trent office or pubs and 50% working from home
• 33 days Holiday – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Discounted Dental & Health Insurance
• Life Assurance – Up to 4 times your salary!
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

Your role as Digital Marketing Executive:

• Implementing a multi-channel partner interface/experience (comms) strategy.
• Developing and maintaining a competitive and effective look and feel and tone of voice that is consistent with our brand position and supports partner engagement and satisfaction.
• Developing editorial guidelines and content/development SLAs and managing contributors inside and outside of Pub Partners to these frameworks.
• Working with diverse groups internally and externally to improve the technical capability for alternative media types across a growing number of channels.
• Liaising closely with third party partners and internal stakeholders to develop joint plans and deliver coherently in areas of mutual interest
• Maintain a long-term strategically aligned content planning horizon alongside the ability to operate reactively to changes in circumstances and the market
• Managing systems uptime, ensuring a growing active user base, and improving reach and active engagement
• Establishing and responding to KPIs relevant to the performance of the strategy, and the impact of content incorporated, delivering continuous improvements.

What you’ll bring… 

To be successful in this role, you will have experience in a marketing and communications focused role, ideally including experience in copywriting, email marketing campaigns, socials and digital media. Supporting your previous experience, you will demonstrate the following skills:

• Creative capabilities – Able to generate content and contribute to constructive criticism across a variety of situations and media.
• Integrated Working - Collaborates effectively across and outside the business with stakeholders to achieve swift and co-ordinated delivery of results.
• Team Player - Demonstrates commitment to the team at all times. Listens to team members, actively contributes, and shows commitment to building relationships within the team and also the wider business.
• Communication skills - Communicates and presents clearly and with confidence to gain commitment and support.
• Planning & Monitoring - Creates accurate plans and monitors these highlighting any areas of concern. Prioritises work in a clear and methodical manner.

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