Campaign Performance Manager

Your role as Campaign Performance Manager 

• In line with an 18-month campaign calendar, provide strategic insight on campaign performance which informs quarterly / 6 monthly plan reviews  

• Consolidate and analyse data from various channels (digital, social, email, customer and traditional media) and evaluate individual campaign performance across brands / formats – capture performance vs brief, business case, market etc. 

• Review campaign performance vs group objectives / KPIs and alignment with individual campaign KPIs (alignment between Marketing strategy map and front line performance) 

• Use performance data to provide actionable insights and make brand led recommendations which inform future campaign design and execution specifically  improving brand health, ROI, conversion rates, and customer engagement  

• Continuously evaluate the effectiveness of different marketing channels and tactics to drive stronger campaign performance. Benchmark divisional performance against brands / other divisions, sharing best practices and learnings across the group 

• Evaluate the effectiveness of propositions e.g. new dishes / menus / pricing based on financial, customer and marketing performance data   

What you’ll bring… 

• Previous Data analysis and insight experience

• Ability to distil complex performance data into clear, actionable insights and recommendations  

• Ability to consolidate large volumes of data into succinct stories 

• Experience using Excel to an advanced level, previous experience using Google Analytics and Power BI would be advantageous.

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