Social Media Data Analyst

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• 33 days Holiday (including bank holidays) – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Refer a friend – Who do you know who could be interested in a new role? When they are placed, you could recieve a bonus for referring them!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• Life Assurance – Up to 4 times your salary!
• Discounted Dental & Health Insurance
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

This role is a  Professional (PT) Grade

14 Month FTC

Your Role as Social Media Data Analyst

The Social Media Data Analyst will play a crucial role in supporting Greene King's digital teams by tracking, analysing, and reporting on the performance of social media activities across Facebook, Twitter, Instagram, and other key platforms for our multiple brands.

Tactically, the analyst will produce, maintain, and enhance self-serve interactive reports, providing actionable insights to optimise the day-to-day activities of the digital teams.

Strategically, they will delve into social media data to identify opportunities for future optimisation, focusing specifically on social media performance rather than broader digital channels.

The analyst will also act as a data steward, ensuring social media data is processed accurately and meets governance standards.

Additionally, the analyst will collaborate with teams across digital and other business functions to ensure social media efforts align with wider business goals for maximum impact.

What you'll bring....

• Previous experience as a hands-on data, digital, or social media analyst.
• Practical experience using Sprinklr (or a similar tool) for social media reporting and analytics.
• Proficient in Excel and experienced with SQL for querying and manipulating data.
• Expertise in Power BI, with experience creating dashboards and data visualisations.
• Familiarity with a variety of data visualisation tools and techniques.
• Experience working in a fast-paced, multi-brand environment.
• Strong experience in stakeholder management at various levels of the organisation.
• Proven ability to solve complex problems using data and translate insights into clear, actionable outputs.
• Excellent written and verbal communication skills, with the ability to explain complex and technical concepts to non-specialists.
• Demonstrated ability to identify trends and patterns in data and drive commercial impact based on insights.
• Proficient in Microsoft Office tools, including Excel and PowerPoint.

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