The role holder will lead the divisional team to deliver projects and initiatives that are required across each brand to ensure, best practice and efficient approach. The role will focus on delivering commercial benefit, and or group lead initiatives such as App optimisation.
Works closely with the Brand and Marketing Director
Working as part of the DB Divisional team, this role is the key interface with central departments to create a single point of contact for key initiatives
Working in partnerships with the Commercial Lead to drive forward cross portfolio opportunities
Company Description
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Qualifications
Support the Brand and Marketing Director, and be a strategic thought partner helping to translate vision into actionable plans.
Co-ordinate cross functional initiatives to ensure alignment across divisional marketing, central marketing, commercial, and operations.
Prepare executive levels DB Brand and Marketing reviews, for DBR’s and Board level to communicate marketing performance and priorities.
Manage and prioritise senior teams workflows and interdependence to ensure there is a clear plan as a team.
Facilitate consistent communication and alignment within the senior team and broader organisation.
Working with the senior team, support the team culture, and team engagement plan
Develop a portfolio strategy identifying what is consistent, and what requires individual brand approach. Development of a clear 5 year portfolio Strategy in service of the Greene King Purpose of Pouring Happiness into Lives, and the delivery of the Greene King Strategic Goals 1) Outstanding Customer experience 2) Winning Marketing Share 3) Growing EBIT contribution 4) delivering impact for our customers, our people, and our communities.
Create a rolling 18 months plan which leads the individual brand 18 month plans.
