CRO Manager

As a Conversion Rate Optimisation (CRO) Manager, you will build a culture of experimentation, embed data-driven decision-making, and maximise performance across the end-to-end user journey. You will own the optimisation roadmap, champion evidence-based change, and collaborate cross-functionally to ensure every change positively impacts commercial outcomes.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

As CRO Manager, you will…

• Define and lead the CRO strategy across web, app, bookings, and outbound channels, driving alignment with business goals, growth targets, and customer needs.
• Establish and maintain a robust testing methodology, including prioritisation models, hypothesis frameworks, experimentation governance, and QA standards.
• Translate quantitative and qualitative insights into actionable optimisation opportunities, conducting behavioural analysis, funnel reviews, heatmap analysis, and customer need-state discovery.
• Optimise journeys linked to core revenue levers, including website conversion, booking flow, app ordering journeys, outbound email/push performance, and trust signal communications.
• Define and track KPIs for CRO activity, including conversion impact, win rates, compound change, test velocity, uplift monetisation, and customer friction reduction.

What you’ll bring…

• Proven experience leading optimisation initiatives and strong collaboration across cross-matrix teams (including agency).
• Ideally, experience within Hospitality, Retail, or Ecommerce.
• Analytical, inquisitive mindset with a bias for action, inspiring evidence-based decisions and customer-centric thinking.
• 5+ years of expertise in crafting and measuring Web & App CX, running parallel tests across brands, products, and customer groups.
• Skilled in quantitative, behavioural, and funnel analytics, including A/B, multivariate, AI-decisioning, and personalisation.