Company Description
As a Marketing Manager you will work closely with the Head of Commercial Marketing to grow reach, increase relevance, deepen relationships with our target customers and deliver the marketing strategy for our ‘Urban Core’ pubs. ‘Urban Core’ pubs embody the ‘Great British Pub’ and are part of the social fabric of the city they are located.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Please note, this role is a 12 month fixed term contract.
Additional Information
In reward for your hard work, you will receive...
You will receive a competitive salary, pension contribution as well as:
- Car – select between a company car or a cash alternative
- Bonus – receive a bonus based on your individual objectives as well as company performance
- Agile working policy - 50% working within our Burton on Trent office or pubs and 50% working from home
- 33 days Holiday – With the opportunity to buy an additional 5 days!
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
- Discounted Dental & Health Insurance
- Life Assurance – Up to 4 times your salary!
- Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
- Refer a friend – Who do you know who could be interested in a new role? When they are placed, you could earn up to £1,500 for referring them!
- Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
- The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
Job Description
Your role as Marketing Manager
- Oversee the Omnichannel campaigns for ‘Urban Core’ through creative, delivery, commercial & stakeholder engagement.
- Have a clear understanding of the market, competitors, consumer trends and insight, the predicted risks and opportunities for your businesses and development of appropriate strategies to protect and optimise business performance.
- Lead and manage your Marketing Executive to ensure understanding of key marketing performance metrics, campaign results and subsequent required actions/activities.
- Create, execute, and optimise marketing activity across all channels, both planned key campaigns and tactical campaigns as required.
- Work closely with key stakeholders, creative and content teams, and distribution partners; to create an effective and efficient marketing strategy focused on growing sales.
- Evaluate and analyse all projects / promotions. Deliver key learning's and recommendations by using performance, category and analysis reporting
What you’ll bring…
- Significant experience as a Marketing Manager
- Technical understanding of customer-facing environments and platforms
- Understanding of the hospitality industry and the customer journey
- Commercially astute with a strong understanding of financial reports and measuring the ROI of campaigns
- A self-starter, who is curious and creative in developing new ideas and solutions. Highly resilient, works with pace and attention to detail, focus and optimism.
- Line management experience and excellent communication and influencing skills coupled with the ability to impact across a variety of stakeholders at all levels
#LI-SF1
Qualifications
In reward for your hard work, you will receive...
You will receive a competitive salary, pension contribution as well as:
- Car – select between a company car or a cash alternative
- Bonus – receive a bonus based on your individual objectives as well as company performance
- Agile working policy - 50% working within our Burton on Trent office or pubs and 50% working from home
- 33 days Holiday – With the opportunity to buy an additional 5 days!
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
- Discounted Dental & Health Insurance
- Life Assurance – Up to 4 times your salary!
- Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
- Refer a friend – Who do you know who could be interested in a new role? When they are placed, you could earn up to £1,500 for referring them!
- Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
- The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
