Digital Implementation Analyst

**Please note this is a hybrid role and you will be required to work from our Burton office 1 to 2 days a week**

Your role as Implementation Analyst.

Creating a robust and effective process for the implementation and usage of tagging and data layer elements

• Defining data layer requirements and working with developers to implement it across our digital estate
• Implementation, debugging and troubleshooting of analytics and marketing tags
• Own the data quality of tagging and data layer implementations to ensure robust and accurate business reporting and analysis
• Development and maintenance of tagging best practices
• Communicating tracking requirements to both technical and non-technical stakeholders
• Supporting the delivery of the A/B and Multivariance Testing (MVT) roadmap aligned with business objectives to optimise landing pages and website conversion funnels
• End-to-end delivery of AB testing process, including hypotheses creation, test implementation and post-test analysis
• Business partnering with digital product owners
• Leading the relationship with a third party digital agency

What you'll need.....

• Experience working as an Analytics Implementation specialist, Digital Analyst, Web Analyst or Web Developer
• Experience working with Tag Management System, ideally Google Tag Manager
• Experience using analytics tools such as Google Analytics (GA4), Firebase or similar
• Knowledge of Web Technologies such as HTML, CSS and JavaScript
• Experience of Mobile App tracking and measurement would be an advantage
• Hands on experience using A/B Testing tools (Optimizely or similar)
• Excellent written and verbal communication skills, with the ability to explain complex and technical concepts to non-specialists.
• Experience working in a fast-paced, multi-brand environment.
• Strong experience in stakeholder management at various levels of the organisation

#LI-AP1

As a an Implementation Analyst you will own the tagging and datalayer implementation roadmap in terms of longer term strategy and short term operations and process across the GK central digital team. This covers all website and mobile app assets across the estate.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…