Digital Intelligence Executive

As a Digital Intelligence Executive you will be working in the Digital Customer Experience team, the role holder will be responsible for supporting the Head of Digital Customer Experience - in delivering the Digital Strategy for Greene King Pubs. The Digital Intelligence Executive will play a pivotal role in analysing and reporting on activity across all of Greene Kings digital customer touchpoints and digital activity from websites, to mobile apps, to paid media.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Location - can either be based in the London or Burton-on-Trent office. 

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• Agile working policy - Your time will be split with 50% working within our Burton on Trent office or pubs and 50% working from home
• 33 days Holiday – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Life Assurance – Up to 4 times your salary!
• Discounted Dental & Health Insurance
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• Refer a friend – Who do you know who could be interested in a new role? When they are placed, you will a bonus for referring them!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

Overall

• Support the Development & execution of the Digital Marketing plan in line with business, commercial & brand objectives – through compelling insight and analysis
• With the Digital Marketing Manager and Digital Experience Manager, manage Marketing Budget to deliver KPIs and drive improved ROI
• Input into Digital ‘Storytelling’ to allow us to communicate to Executive teams and Pub Teams the benefits of Digital activity and spend

Insight and Analysis

Working with the Central Digital Team to: 

• Analyse user behaviour (Mobile app/website), usage patterns, engagement, and conversion rates across digital channels (such as website, email, social media and online advertising) to identify opportunities for improving user experience
• Developing reports and visualisations to effectively communicate findings and insights to stakeholders, including executives, marketing teams, and other relevant departments
• Understanding and communicating return on investment on Paid Media Spend
• Working with the Digital Marketing Manager on understanding impact of Pub Digital Leads roll out plan
• Extracting and analysing data from various sources, including Google Analytics 4 (Firebase) and other analytics platforms to build dashboards
• Conducting ad-hoc analysis and provide insights to inform business decisions
• Collaborating with cross-functional teams to develop and implement strategies to optimize Mobile app/website performance

What you’ll bring…

• Previous experience working in Digital Marketing Teams
• High level of passion for the Hospitality industry
• Good communication and presenting skills with the ability to engage the business.
• An understanding & experience of all current marketing practices, including digital and non-digital marketing concepts, strategies, and best practice.
• Experience ideally gained within B2C environment.
• Good project management skills with ability to manage a variety of different projects within tight deadlines in a fast pace agile environment.
• Collaborates effectively to achieve delivery of results.

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