Digital Data Analyst

As a Digital Data Analyst you will play a pivotal role in analysing and reporting on activity across all of Greene Kings digital customer touchpoints from websites to mobile apps and beyond

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• 33 days Holiday – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Refer a friend – Who do you know who could be interested in a new role? When they are placed, you earn a bonus for referring them!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• Life Assurance – Up to 4 times your salary!
• Discounted Dental & Health Insurance
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

Your role as a Digital Data Analyst

• Analyse user behaviour (Mobile app/website), usage patterns, engagement, and conversion rates across digital channels (such as website, email, social media and online advertising) to identify opportunities for improving user experience
• Develop reports and visualizations to effectively communicate findings and insights to stakeholders, including executives, marketing teams, and other relevant departments
• Extract and analyse data from various sources, including Google Analytics 4 (Firebase) and other analytics platforms to build dashboards
• Conduct ad-hoc analysis and provide insights to inform business decisions
• Collaborate with cross-functional teams to develop and implement strategies to optimize Mobile app/website performance
• Keep up-to-date with industry trends and developments in mobile app and digital analytics

What you’ll bring…

• Experience working as a Digital Analyst/Web Analyst (ideally experience in Mobile App reporting)
• Strong problem-solving and critical thinking skills with a results-oriented mindset
• Strong analytical skills with the ability to collect, organize, and analyse complex data sets
• Experience using Google Analytics (GA4 preferably) (Firebase), GTM, Big Query, SQL, Looker Studio, Microsoft Clarity/Hot Jar, and other similar tools
• Knowledge of digital analytics, AB testing, and industry trends.
• Experience in data visualization and dashboard creation using tools like Looker or similar
• Excellent communication skills, both written and verbal, with the ability to effectively communicate complex data insights to non-technical stakeholders

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