Senior Marketing Manager

We are looking for an energetic and driven Senior Marketing Manager to join our Marketing team and help shape our brand activity and communications in 2023 and beyond.  We are on a mission to make Flaming Grill a household favourite, famous for great food, drink, service and events. Flaming Grill is a key brand within the Greene King estate with 146 pubs across the UK, famous for the grill, big and bold flavours, and hearty portions.  Reporting into the Head of Marketing for Value Brands you will work to scope, design, deliver and evaluate short and medium-term marketing plans designed to deliver engaging communications to drive customer acquisition and incremental visits, and lead a team of two (Marketing Manager and Marketing Executive).  

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Please note this role will require, on average, 2 days a week working in our Burton on Trent office, 1 day working within one of our pubs and 2 days working from home.

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• Car – select between a company car or a cash alternative
• Bonus – receive a bonus based on your individual objectives as well as company performance
• Agile working policy - 50% working within our Burton on Trent office or pubs and 50% working from home
• 33 days Holiday – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Discounted Dental & Health Insurance
• Life Assurance – Up to 4 times your salary!
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• Refer a friend – Who do you know who could be interested in a new role? When they are placed, you could receive up to £1,500 for referring them!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

Your role as Senior Marketing Manager

• Be the voice of the Flaming Grill customer using their behaviour, insights and key market trends to influence the marketing strategy.
• Develop and execute the Flaming Grill annual marketing plan.
• Develop and deliver the communication strategy – making Flaming Grill the standout brand within the sector through brilliant and engaging activity.
• Deliver the brand promotional and activity plan.
• Be responsible for food menu and drinks range development, highlighting opportunities and working with Food Development / Drinks Category to ensure Flaming Grill has the best offer possible.
• Work closely with the Digital Teams to deliver transformational ways of communicating with our customers, engaging with them to increase brand penetration.
• Work closely with the Operations team to ensure delivery of the activity plan and gold standard execution in pub.

What you’ll bring…

• Experience as a senior Marketing Manager with (ideally) hospitality experience at either Head Office or operational level.
• Experience of developing branded marketing plans for short- and medium-term activity.
• Experience of briefing and working alongside agencies to deliver activations and campaigns.

• A genuine passion for the guest experience within the hospitality industry.
• A people first mentality – working cross functionally to inspire, influence and engage stakeholders in Flaming Grill’s marketing activity and investing in the development of your team.
• A flexible approach with calmness to change priority and direction when required within a changing consumer landscape.
• Adept at working with financial and research data, with the ability to see trends and opportunities.

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