Commercial Marketing Manager
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Job description
As a Commercial Marketing Manager for Belhaven, you’ll lead the development and delivery of marketing strategies that grow brand reach, drive profitable sales, and enhance customer experience across our Scottish pub estate. You’ll work closely with cross-functional teams to bring campaigns to life and ensure every initiative reflects the Belhaven brand.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
As Commercial Marketing Manager, you will…
- Deliver and optimise the Belhaven marketing plan, driving awareness, consideration and sales across Scotland.
- Collaborate with key stakeholders to shape food, drink, entertainment and promotional strategies that align with brand values.
- Lead omnichannel campaigns from concept to execution, ensuring clear KPIs and ROI tracking.
- Provide insight into Scottish market trends, competitor activity and legal requirements to inform marketing decisions.
- Work with internal teams to ensure brand consistency and impactful customer experiences across all touchpoints.
What you’ll bring…
- A degree in marketing, business or digital, plus 3+ years’ experience in a marketing role.
- Strong commercial acumen and the ability to interpret data to drive decisions and measure ROI.
- Excellent communication and influencing skills, with confidence presenting to stakeholders.
- Knowledge of Scottish licensing laws and how they apply to marketing and promotions.
- A collaborative, resilient mindset with a passion for delivering results and leading cross-functional teams.
Great news! We will let you know when a new job like this has been added!
ANDY'S MARKETING CAREER JOURNEY AT GREENE KING
Andy's journey at Greene King has been a true adventure, with roles ranging from Marketing Executive to Digital Communications Manager and even Head of Digital. But his career path has been anything but predictable. Life's unexpected twists and turns led him to explore new opportunities outside our company. But, we’re extremely happy that his love for hospitality and deep connection with our brand has brought him back to us.
Read More...Everyday Inclusion
At Greene King we're setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong.
With external commitments like the Valuable 500, our Calling Time on Racism manifesto and community partnerships.
We have a clear plan based on education, awareness and activity that's already making an impact. We value the diversity of our people and are working to increase this, by joining us on this journey you can help us to shape our future inclusive culture..
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