Paid Media Executive

As a Paid Media Executive you will Support the Paid Media Manager to deliver the paid media strategy, to build brand awareness, grow audiences and maximise measured business impact both in pub and online. 

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

Your role as Paid Media Executive 

• Assisting in all campaign co-ordination, supporting briefing, forecasting, creative production and trafficking, an array of campaigns from Boozy Brunch promotions to the World Cup bookings. 

• Work closely with broader digital team (including social, CRM, Web, and SEO) to ensure paid media investment aligns with every aspect of the business, and help identify opportunities to reach new audiences, drive traffic to the website, and footfall into our pubs and restaurants. 

• Interpret campaign results via regular weekly reporting and post-campaign analysis to provide learnings and recommendations, and communicate these back to key stakeholders – working closely with our analytics and finance teams.   

• Co-ordinate with agency partners to ensure best practices in planning, buying, and executing campaigns and act as a point of contact between the brands and agencies.  

• Own and manage Media team regular reporting, owning reporting calendar for weekly updates, monthly commercial reports, and quarterly divisional reviews. Support team in production of analysis to communicate progress vs KPIs 

• Spend time out in trade to observe, learn and understand the brand's target audiences and actively stay up to date with the latest trends and news in hospitality  

• Stay abreast of the latest developments, changes, and trends in paid media 

What you’ll bring… 

• Previous experience of cross-channel digital media ,experience with a passion for measurement and data  

• Fully fluent in digital metrics, with strong analytical skills and some previous experience in Google Analytics or similar   

• Some hands-on platform experience in either Google Marketing Platform, Google Ads, Meta or similar 

• Understanding of planning campaigns at either brand or performance ends of the funnel 

• A good eye for detail, and highly numerate, with the ability to manipulate data and produce actionable insights  

• Strong PPT/similar skills to clearly and convincingly support and influence strategic debate 

• Experience working with creative teams to influence content and asset production to maximise channel performance 

#LI-AP1