Company Description
As a Marketing Manager you will drive profitable sales growth and grow market share within the sector through opportunity identification and delivery of marketing project streams aligned to the brand proposition, vision and financial targets.
You’ll be expected to scope, design, deliver and evaluate short and medium-term marketing plans with the goal of creating and delivering a compelling pub experience for the guest while generating incremental sales through customer acquisition, repeat visits and increased spend per head.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn a bonus for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Job Description
(12 MONTH FTC)
As a Marketing Manager you will.......
- Be the voice of the customer, you will understand their behaviour and key market trends, using the insight to influence the marketing strategy.
- Scope, propose, design and implement the GK Pubs annual marketing plan designed to profitably grow sales through customer acquisition, repeat visits and increase spend per head. The plan should include, (but not be limited to) key events, trials, tactical promotion activities and all communication plans – both ATL and BTL
- Drive menu /offer development through evaluation of the current offer across food and beverage and work to make enhancements in line with brand strategy, proposition and provide revenue driving and brand awareness opportunities
- Work with the Brand Development team to assist with the long term development of our the brand to deliver a best in market trading performance and a competitive offer that delivers growth expectation.
- Evaluate and analyse all projects / promotions. Deliver key learning’s and recommendations by using performance, category and analysis reporting.
What you’ll bring…
- Strong marketing knowledge and experience ideally gained within a B2C environment.
- A genuine passion for the guest experience within the hospitality industry
- Natural adopter of the Greene King values, illustrating personality traits such as a willingness to learn and celebrate, showing we care, taking ownership and embracing the freedom to succeed.
- People first mentality – Working with the wider marketing team to inspire, influence and engage stakeholders in marketing activity.
- Numerate and analytical - comfortable with financial and research data with the ability to see trends and growth opportunities
- Integrated Working – Collaborates effectively across and outside the business with stakeholders to achieve swift and co-ordinated delivery of results.
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