Company Description
If you are passionate about data and consumer behaviour and want to work for one of the market leaders in the UK hospitality industry, then we have the role for you…
We are looking for an Insight Executive who will influence and support the brand, marketing, and food development strategy by coordinating research programmes and analysing data from multiple sources. This can range from understanding how behavioural science and semiotics impacts menu choice, to concept testing new ideas and creatives, to running food tasting sessions with customers!
Integrating and delivering insight to the business is an important element of the role, and there will be a wealth of opportunity to influence key decision makers. This is an excellent opportunity for someone looking to progress their career in insights and broaden their knowledge across a wide range of research methodologies
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information
You will receive a competitive salary, pension contribution as well as:
- Agile working policy - 50% working within our Burton on Trent office or pubs and 50% working from home
- 33 days Holiday – With the opportunity to buy an additional 5 days!
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
- Discounted Dental & Health Insurance
- Life Assurance – Up to 4 times your salary!
- Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could receive a bonus for referring them!
- Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
- The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
Job Description
Your role as an insight executive will involve:
- Supporting the Insight Manager in leading a number of research programmes across food development, marketing, and brand. Including briefing, project set up, analysis and debriefing to key business partners
- Building strong working relationships with key agencies, stakeholders and other insight team members to answer key business questions
- Developing a working knowledge of all tools within the insight team, and integrating these sources to create clear, concise insight stories
- Working in an agile way to manage multiple projects end-to-end, including using DIY research techniques to answer business questions fast
What you'll bring:
- Experience in customer insight, market research or a commercial environment
- A customer champion, passionate about understanding customers and innovating to meet their needs
- Proven understanding of different insight approaches and tools (qual/quant)
- Strong analytical and data interpretation skills
- Excellent attention to detail
- Highly organised, and able to work on in a fast-paced environment
- A self-starter, with the ability to build and develop positive relationships and networks both internally and externally
- Confident in providing recommendations and giving an opinion
- Hospitality sector experience is desirable but not essential
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