Implementation Analyst
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Job description
As a an Implementation Analyst you will own the tagging and datalayer implementation roadmap in terms of longer term strategy and short term operations and process across the GK central digital team. This covers all website and mobile app assets across the estate.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
In reward for your hard work, you will receive...
You will receive a competitive salary, pension contribution as well as:
- 33 days Holiday (including bank holidays) – With the opportunity to buy an additional 5 days!
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
- Refer a friend – Who do you know who could be interested in a new role? When they are placed, you earn a bonus for referring them!
- Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
- Life Assurance – Up to 4 times your salary!
- Discounted Dental & Health Insurance
- Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
- The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
This role is a Senior Professional (PT) Grade
Your role as Implementation Analyst.
Creating a robust and effective process for the implementation and usage of tagging and data layer elements
- Defining data layer requirements and working with developers to implement it across our digital estate
- Implementation, debugging and troubleshooting of analytics and marketing tags
- Own the data quality of tagging and data layer implementations to ensure robust and accurate business reporting and analysis
- Development and maintenance of tagging best practices
- Communicating tracking requirements to both technical and non-technical stakeholders
- Supporting the delivery of the A/B and Multivariance Testing (MVT) roadmap aligned with business objectives to optimise landing pages and website conversion funnels
- End-to-end delivery of AB testing process, including hypotheses creation, test implementation and post-test analysis
- Business partnering with digital product owners
- Leading the relationship with a third party digital agency
What you'll need.....
- Experience working as an Analytics Implementation specialist, Digital Analyst, Web Analyst or Web Developer
- Experience working with Tag Management System, ideally Google Tag Manager
- Experience using analytics tools such as Google Analytics (GA4), Firebase or similar
- Knowledge of Web Technologies such as HTML, CSS and JavaScript
- Experience of Mobile App tracking and measurement would be an advantage
- Hands on experience using A/B Testing tools (Optimizely or similar)
- Excellent written and verbal communication skills, with the ability to explain complex and technical concepts to non-specialists.
- Experience working in a fast-paced, multi-brand environment.
- Strong experience in stakeholder management at various levels of the organisation
#LI-AP1
Great news! We will let you know when a new job like this has been added!
ANDY'S MARKETING CAREER JOURNEY AT GREENE KING
Andy's journey at Greene King has been a true adventure, with roles ranging from Marketing Executive to Digital Communications Manager and even Head of Digital. But his career path has been anything but predictable. Life's unexpected twists and turns led him to explore new opportunities outside our company. But, we’re extremely happy that his love for hospitality and deep connection with our brand has brought him back to us.
Read More...Everyday Inclusion
At Greene King we're setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong.
With external commitments like the Valuable 500, our Calling Time on Racism manifesto and community partnerships.
We have a clear plan based on education, awareness and activity that's already making an impact. We value the diversity of our people and are working to increase this, by joining us on this journey you can help us to shape our future inclusive culture..
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