Digital Marketing Manager
- Greene King
- Full time
- London
Field Based,London,NW1 3AU
Great news! We will let you know when a new job like this has been added!
Job description
This vacancy has now expired. Please see similar roles below...
As a Digital Marketing Manager you will be responsible for working with the Head of Digital Customer Experience and the Group Digital Function to deliver best practice and growth in all Digital Customer Communication channels
Specifically, they will be the lead in implementing change and driving adoption of Pub Digital Leads and the CEP technology, as well as the key day-to-day lead on Greene King Pubs paid media spend, responsible for driving return and optimising spend
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
- 33 days paid annual leave- with the opportunity to buy an additional 5 days!
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount in over 1300 pubs across the UK
- Discounted stays in our hotels – 50% off for you and 25% off for friends and family
- Discounted Dental & Health Insurance
- Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
- Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
- The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
We welcome and actively support candidates from underrepresented backgrounds. If you feel that you have most of the desired attributes listed above but are not quite there in all areas, we would still love to hear from you. During our recruitment process all applicants will be considered equally without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.
- The role will be varied and may change with the requirements of a fast moving and growing managed business
- However, core to this role will be five distinct areas of responsibility
- Implementation of CEP ( Customer Experience and Comms )
- Social Strategy including content creation, rollout, adoption and ongoing maintenance of Pub Digital Leads
- Paid Media strategy and delivery
- Implementation of Digital element of Launch Plans for Greene King Pub investments
- Digital platform development & maintenance
As well as this, the role will be required to
- Responsible for building, merchandising and SEO of Metropolitan and pub websites
- Providing periodical reporting: including daily, weekly and monthly to track Marketing KPIs. Covering metrics such as brand awareness and perception for MPCo, in addition to brand segment performance, profitability, measurement of marketing impact and sales, ROI of capex investment.
- Work hand in hand with Greene King Digital and IT teams to develop all MPCo. digital systems, including websites, app, tills, 3rd party platforms such as bookings
- Implementation of a new DPX, DAM and CRM for Metropolitan
- Working hand in hand with wider marketing team to execute key Campaign delivery across digital channels
- Working alongside the operational team, gathering direct (and competitor feedback) to implement and brief the food & drinks teams with key menu changes, to drive an improved guest visit and increase guest spend
- Owning the divisions (and site level) paid social strategies and executing them. Including setting and measuring KPIs
- Build and send marketing emails
- Manage Metropolitan, social accounts, including content creation & social ads
- Work with other departments and partner agencies to ensure cross-platform execution and activation of omnichannel marketing campaigns
- Develop business cases and communicate product strategy and roadmap to senior audiences
Great news! We will let you know when a new job like this has been added!
ANDY'S MARKETING CAREER JOURNEY AT GREENE KING
Andy's journey at Greene King has been a true adventure, with roles ranging from Marketing Executive to Digital Communications Manager and even Head of Digital. But his career path has been anything but predictable. Life's unexpected twists and turns led him to explore new opportunities outside our company. But, we’re extremely happy that his love for hospitality and deep connection with our brand has brought him back to us.
Read More...Everyday Inclusion
At Greene King we're setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong.
With external commitments like the Valuable 500, our Calling Time on Racism manifesto and community partnerships.
We have a clear plan based on education, awareness and activity that's already making an impact. We value the diversity of our people and are working to increase this, by joining us on this journey you can help us to shape our future inclusive culture..
Similar jobs
Salary
Competitive Salary
Location
Sunrise House,Burton-upon-Trent,DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton upon Trent
Description
**Please note this is a 6 Month FTC**Your role as a Digital Product Owner - Loyalty.... Responsible for the development of the loyalty programme across our digital productsOwn and manage the product b
Reference
b7207f87-548c-4924-966d-8989131d196f
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary
Location
Sunrise House,Burton-upon-Trent,DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton
Description
Your role as Insight Analyst - Customer ExperienceGather, combine and analyse data from various sources, including Surveys, Reviews, Complaints and sales dataInterpret, visualise and communicate data
Reference
aa1ee7d4-3e5c-493e-a31d-c1ca35497522
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary
Location
Sunrise House,Burton-upon-Trent,DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton
Description
***Please note this is a 12 Month FTC***Your role as a Digital Data AnalystEstablish, update, and optimize specific reporting solutions across various digital touchpoints, encompassing websites, apps,
Reference
95e9bd26-c2ac-4bf3-844d-eeef84d85644
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary
Location
Metro Office,London,NW1 3AU
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
London
Description
You will work alongside our marketing team to bring our campaigns to life, predominantly creating assets across print and digital channels, including printed menus, in-site point of sale, social medi
Reference
1e55c63f-1c50-49ea-9f02-58b46ef6df0a
Expiry Date
01/01/0001
Author
Sam StaceyAuthor
Sam StaceySalary
Competitive Salary
Location
Sunrise House,Burton-upon-Trent,DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton
Description
THIS ROLE IS BASED IN BURTON ON TRENT.FIXED TERM CONTRACT 9 MONTHSAs a Commercial Intelligence Analyst you will......Support the Commercial Intelligence Manager on all commercial and growth anal
Reference
982c0119-6455-4335-8ef2-847e6e396949
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary
Location
Sunrise House,Burton-upon-Trent,DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton on Trent
Description
Your Role as A Guest Relations Team Leader Planning resource to ensure all necessary tasks are effectively completed in a timely manner with the resources currently available. To include authorisation
Reference
611c4b06-660f-466a-a2ac-e9bfba1f76e0
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida Perveen