Customer Data Analytics Manager

If you have experience as an Analytics Manager, can build great relationships and are excited by the challenge of unlocking the potential of a new data platform, then we have the role for you!

This is a newly created role. You and your 2 direct reports will manage and oversee the creation, delivery and optimisation of CRM reporting, supporting both the digital channels performance and providing understanding and insight to the wider business.

The majority of your time can be spent working at home with travel to our Burton office required once every 1 or 2 weeks.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• Bonus - takes into account your own individual objectives as well as company performance.
• 33 days Holiday – With the opportunity to buy an additional 5 days!
• Life Assurance – Up to 4 times your salary!
• Discounted Dental & Health Insurance
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Refer a friend – Who do you know who could be interested in a new role? When they are placed, you could earn up to £1,500 for referring them!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

Your role as Customer Data Analytics Manager

• Manage, create, build and optimise clear and coherent measurement frameworks to identify campaign, channel and offer performance to support continuous improvement
• Business partner with the CRM management team to ensure effective planning is in place
• Own the delivery of insight and recommendations with brand/marketing SMEs to influence the next best course of action
• Deliver actionable insights using the customer and communication response data to tell effective stories and drive impactful change across the business
• Own and optimise the customer data landscape
• Manage and perform deep-dive analysis for specific campaigns and communicate results to the relevant stakeholders with suggestions in improvements

What you’ll bring…

• Deep understanding of how to use data & insight to spot issues and opportunities to drive marketing objectives
• Great understanding of different digital channels
• Expertise in digital analytics tools (ideally Google Analytics and GCP) and analytics software and packages (SQL, Faststats, Adobe, Salesforce etc)
• Expertise in data visualisation and story telling
• Previous management experience and capability
• An affinity for the hospitality industry