Brand Manager

As a Brand Manager you will develop, execute, and optimise brand strategies aligned with Strategic & Portfolio plans, while continuously improving the end-to-end customer experience ensuring performance objectives are met. This role requires close collaboration across Portfolio, Marketing, Digital, Divisional & PR teams. Working with stakeholders across these teams to maintain alignment and drive performance is critical

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

Your role as Chef & Brewer Brand Manager

• Bring passion for hospitality and country pubs, with a drive to amplify the Chef & Brewer brand in the village eating market space.
• Provide strategic input to the Chef & Brewer Brand strategy portfolio plan and future brand development / transformation needs.
• Maintain a 3-5 year brand plan informed by brand health insights, strategic goals, and portfolio plans ensuring it remains relevant within the market.
• Review brand health and market position quarterly using internal performance data and customer feedback, succinctly share insight with relevant stakeholders across Marketing and the broader business to inform future strategic decisions
• Develop and prioritise an 18-month roadmap of brand management objectives and initiatives that drive growth and enhance customer engagement
• Work in partnership with Integrated marketing to design and develop integrated campaign calendars that align with brand objectives and market positioning
• Maintain brand strategies for Service, Food, Drinks, Comms, etc which inform future campaign activity
• Robustly embed the GK way of brand building ensuring consistency of approach across Chef & Brewer, delivering in the most effective and efficient way. Take accountability for ensuring that all brand / marketing / operational activity is in adherence with brand standards
• Within a set GK framework - own, review and optimise customer journeys by identifying and prioritising interventions across touchpoints, ensuring improvements in service, app integration, communications, etc. ensuring activity is executed in adherence with brand standards. Embed robust design, testing, and rollout of interventions
• Develop brand campaigns and clear briefs aligned with the plan and budget, and handover to marketing for effective execution
• Maintain and enforce Chef & Brewer brand guidelines by overseeing the creation, evolution, and adherence to visual identity and brand assets across all channels
• Build and manage long-term brand partnerships that align with the brand's market positioning and contribute to its growth and reputation
• Work in partnership with BUDs to inform strategic operational plans that align with brand purpose / customer experience maintaining and building long term brand health

What you’ll bring…

• 5 years plus experience in responsibility for Brand management or Brand Marketing
• A drive to take the Chef & Brewer brand to the next level both internally and within the market.
• Project planning & monitoring - creates detailed project plans and monitors these highlighting any areas of concern. Prioritises work in a clear and methodical manner.
• Ability to use and interpret consumer insight and commercial data to support the development of Chef & Brewer.
• Excellent influencing skills coupled with the ability to impact across a variety of stakeholders
• Right first-time delivery - is highly resilient and works with pace, attention to detail, focus and optimism, to overcome obstacles and deliver against the plan.
• Integrated working - collaborates effectively across and outside the business with stakeholders to achieve swift and co-ordinated delivery of results.
• Team player - demonstrates commitment to the team at all times. Listens to team members, actively contributes and shows commitment to building relationships within the team and also the wider business.
• Communication and presentation skills - Communicates and presents clearly and with confidence to gain commitment and support.
• Customer centric - acts as a real customer champion focusing on putting the guest at the heart of everything we do.
• Driven to deliver performance targets and successful outcomes.
• People management skills - engages and effectively leads a high performing team and has a style of operation that delivers excellent results through people.