Brand Manager

As a Brand Manager you will support the development of the brand and communications strategy and deliver it by leading guest experience initiatives including food, drink, service and design. 

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• Car – select between a company car or a cash alternative!
• Agile working policy - ability to work from either our Burton or London (Covent Garden) office as well as home working
• 33 days Holiday – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Discounted Dental & Health Insurance
• Life Assurance – Up to 4 times your salary!
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could receive up to £1,500 for referring them! 
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

Your role as a Brand Manager:

• Responsible for the delivery of compelling brand propositions suitable for the target audiences.
• Ability to turn customer insights and market understanding into commercially viable customer propositions across guest experience, communications and campaigns. 
• Support the development of the overall brand proposition, strategy and frameworks from which the Divisional Marketing teams can trade and evolve the offer on an on-going basis including but not limited to design and environment, food, drink, entertainment, service, pricing, people and atmosphere
• Brand Stewardship, and support of continued future development of brand proposition
• Responsible for the delivery of compelling short and long-term guest experience initiatives such as but not limited to design and environment, food, drink, entertainment, service, pricing, people and atmosphere including proposition development, test & learn, business case, roll-out and ongoing measurement
• Support Brand Lead with the development and delivery of strategic communications platform

What you’ll bring…

• Experience in a Brand or Marketing Manager role.
• Project planning & monitoring - creates detailed project plans and monitors these highlighting any areas of concern. Prioritises work in a clear and methodical manner.
• Ability to use and interpret consumer insight and commercial data to support the development of compelling propositions and develop business cases for roll-out of initiatives
• Excellent influencing skills coupled with the ability to impact across a variety of stakeholders
• Right first time delivery - is highly resilient and works with pace, attention to detail, focus and optimism, to overcome obstacles and deliver against the plan.

#LI-AP1