Brand & Marketing Executive

As a Brand & Marketing Executive you will support the development and execution of strategies that drive brand awareness, customer engagement, and revenue growth. Working as part of an integrated Brand, Marketing & Growth strategic leadership team within Divisions and Group Marketing / Digital centrally, this role interfaces with teams across the organisation including operations

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

This role can be based in Burton or London

This role is a Professional (PT) Career Band 

This advert will close on the 23rd December 2024

Your role as Brand & Marketing Executive

• Maintain a competitive view of future brand and marketing strategies / trends across sectors to inform the design of aligned strategic and tactical initiatives / campaigns, aligned with GK priorities
• Input ideas to the development of brand / format integrated campaign calendars that build brand reputation and deliver against customer expectations
• Support the development and implementation of integrated campaigns across channels, including digital, social, email and print with the objective of building brand awareness, customer acquisition and retention
• Develop integrated campaign briefs that clearly articulate campaign objectives, outcomes & KPIs outlining activity required across teams (digital, social, content, etc.)
• Monitor campaign performance and recommend adjustments to strategies as needed to achieve desired outcomes
• Coordinate with internal teams (central Marketing, Digital, PR, Ops etc.) and external agencies for on-time and on-budget delivery of campaigns with a smooth handover to operations
• Maintain brand consistency by overseeing content, design, and tone across all customer touchpoints ensuring it aligns with brand frameworks and intent
• Develop and manage content for various platforms, collaborating with copywriters, designers, photographers, etc. to produce high quality engaging content that resonates with target customers
• Consistently adhere to brand / marketing processes and frameworks, driving effectiveness and efficiency through ways of working
• Build digital proficiency in brand and marketing campaigns, driving the GK ambition to drive customer benefit through app / CRM / media channels

What you’ll bring… 

• Ability to draft concise brand & marketing briefs
• Able to deliver against ambitious plans and timeframes
• Commercial acumen.  

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