PR Manager

As a PR Manager you will be responsible for supporting the proactive PR plan for Greene King Pubs. Greene King’s ambition is to create strong and compelling brands that customers admire, the role will work closely with the marketing teams to understand the key messages and objectives to build a comprehensive communications plan that excites, inspires and creates impact with the target audience.

Alongside the proactive communications plan, the role will also play in integral role in protecting the reputation of the business through the press office function.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn a bonus for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

(12 MONTH FTC)

As a PR Manager you will.......

• Own and deliver a comprehensive PR strategy for Greene King Pubs; setting clear direction to the team and retained PR agency on objectives, communications challenges and ensuring the PR plans adhere to the strategy
• Oversee the delivery of the consumer PR plan through the management of an external agency, from planning, briefing, implementation and evaluation
• Draft and oversee the output of all press material for the Greene King Pubs division – announcements, press releases, photo-call notices, features, website copy and media packs
• Work closely with the Director of External Communications to ensure all proactive communications are aligned to the overall communications plan, and support cohesive & integrated messages where possible
• Play an important role on the Press Office 24/7 function providing strong reactive media statements and strategic guidance during business issues/crisis
• Identify opportunities to accelerate brand awareness and recognition through the delivery of reactive stunts that achieve high impact national coverage
• Work closely with the brand directors and business unit marketing team to understand their goals and objectives to develop engaging and high performing PR campaigns that deliver the required results
• To direct the consumer PR agency and ensure they are clear on the strategy, objectives and ambition for the division, conducting quarterly reviews and feedback sessions
• Create detailed periodic and annual reports for senior leadership that clearly demonstrate the value PR activities are adding to the business, as well as ensuring the prompt delivery of comprehensive campaign evaluations that capture key learnings and recommendations

What you’ll bring… 

• Proactive with strong planning, organisational and prioritisation skills
• Autonomous and confident making decisions and advising under pressure
• Ability to multi-task and to work independently on multiple projects simultaneously
• Strong attention to detail
• A team player with a positive and proactive attitude
• Ability to establish positive working relationships, both internally and externally
• Excellent influencing skills coupled with the ability to impact across a variety of stakeholders
• To be able to work collaboratively and communicate effectively to the wider business
• Personable and able to bring other people on the journey

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