Marketing Manager

Responsible for:

• Leading the B&B marketing team at Belhaven
• Leading the ongoing development and execution of the Belhaven beer brands strategy, to deliver best in market trading performance and a competitive offer that exceeds growth expectation.
• Delivering the BVE P&L via outstanding visitor experience

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Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

Your role as Marketing Manager 

Support the Belhaven Marketing Lead to develop the Belhaven beers forward strategy

• Lead the Belhaven Marketing team – management of 1 x Marketing Exec and Belhaven Visitor Experience Hosts (x4 at the time of writing)
• Manage the Belhaven marketing budget
• To develop, deliver and evaluate marketing plans for all Belhaven beers – including NPD, key events (through marketing Exec), trials, tactical promotion activities and all communication plans from the annual brand plan.
• To evaluate and analyse major projects / promotions.  Deliver key learnings and recommendations by using internal and external performance data analysis and category context
• Brief and engage relevant brand, comms, design and research agencies for the Belhaven range.
• To ensure that all key stakeholders and relevant departments are engaged and energised around the activity plan (especially Sales teams, Telesales and Production) and co-ordinate briefs to support functions
• Develop the Belhaven beer range. Create its strategy, priorities and plans for growth in line with our Brewery & Brand strategies and deliver profitable growth. Identify opportunities and range gaps and bring key portfolio innovations to market.
• To be responsible for ensuring our marketing activities and investments are visible and communicated to the trade, including managing Trade press relationships
• Through the Marketing Exec, create sales tools and selling materials which are world class for brands under your control
• Develop and deliver highly-rated visitor experience at Belhaven, optimising the BVE P&L

What you’ll bring… 

• Confident, experienced people leader
• Experience in similar industry or FMCG 
• Proven ability to manage cross functional project teams
• Excellent organisation and planning skills
• The ability to manage multiple tasks consecutively
• The ability to prioritise and work effectively under pressure
• Excellent innovations experience
• Strong brand management skills
• Able to develop strategic brand plans and deliver them
• The demonstrate excellent communication and listening skills