Marketing Analyst

As a Marketing Analyst you will support with the commercial planning and growth of the Greene King Pubs Marketing team. The successful candidate will be expected to support through providing data, actionable insights and recommendations to drive business growth and guide marketing activity and spend.  

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

As a Marketing Analyst you will......

• Support the Commercial Lead on all commercial and growth analysis, planning and reporting.
• Support Commercial Managers to Improve commercial performance of Food/Drink and Input into menu process where necessary.
• Review marketing campaign activity using appropriate test and learn methods; review what works and what could be improved and make recommendations for future campaigns
• Support the Investment Marketing Manager to drive decision making and performance of Investments
• Work with the Integrated Marketing team to drive wide understanding of reporting options and self-service ability and tools. Devise a training plan to assist with upskilling the team.
• Improve understanding of data and reporting across the team to drive commercial performance – understand and deliver learning experiences across the whole Marketing Team

What you’ll bring…

• Experience with data visualisation tools and demonstrate storytelling ability with data
• Proficient at Excel
• Demonstrable experience in analysing and measuring marketing campaigns e.g. organic/paid search, PPC, display, social
• Experience in working with insights data/teams/agencies and being able to understand and extract relevant findings to help build and explain the commercial overview
• Understanding of the hospitality industry is a bonus, with a clear understanding of the marketing customer journey
• Excellent stakeholder management, able to build relationships with teams & colleagues across the business to develop a data-informed culture across our ways of working