What You'll Do..
- Supporting the Marketing Information Manager in creating key reports and conducting ad-hoc analyses across a variety of data platforms (COGNOS on internal data and external platforms provided by Nielsen, CGA, Kantar, HDI, and other agencies).
- Key reports will focus on GK performance vs. competitors in both on-trade and off-trade, and performance against GK Dartboard (KPI dashboard)
- Developing selling stories for GK brands to key customers, in conjunction with Customer Marketing
- Brand Planning analysis (Where to Play) and How to Win (e.g. NPD projects)
- Insights to help Internal Comms team and external comms/PR.
- Advanced analysis tasks such as forecasting, and analysing the impact / ROI of activities
- Key quality control and data management tasks (linked to Nielsen and Kantar platforms)
- Communicate insights to internal stakeholders at various levels of the business across a range of different formats.
What You'll Bring..
Excellent stakeholder engagement and management skills, with proven ability to influence people
A self-starter with the ability to build strong working relationships, excellent team-working and interpersonal skills.
Customer / consumer curious, passionate about understanding customers and innovating to meet their needs
Resilience, confidence and self-belief when working to tight deadlines
Experience of or study interest in the insight/research area ·
Strong mathematical and analytical problem solving background (essential) ·
Knowledge of research methodology ·
Project management knowledge and experience ·
Can evidence the ability to analyse, contextualise and drive true insight from data/research
Desirable to have knowledge of the Pub Market
#LI-AP
Company Description
It’s our people that make us an incredible place to work. We have been through some changes, and everything we do is underpinned by our new values giving our teams the freedom to be themselves and own their success.
We care about embracing individuality and each other
Customer First - Our customers are the heart of Our Greene King
We take ownership and give Freedom to succeed – You will make great things happen and own the outcome, we encourage you to embrace and unleash your potential by thinking differently and doing the right thing.
We win, learn and celebrate together – Be ready to learn to learn from your mistakes but also to win and celebrate success as an individual and with your team
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
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