Loyalty Activation Manager

We are looking for an energetic and driven Loyalty Activation Manager to join our Group Marketing team and help shape our loyalty activity in 2025 and beyond. We are on a mission to Pour Happiness Into Lives and become the Pride of British Hospitality. Our loyalty programme is central to this and will help us serve more customers and delight them every time.

You will develop and lead the execution of the customer facing channel plan for app and loyalty, working alongside key digital teams (CRM, merchandising, CES and product) to deliver the execution of the group loyalty programme to customers. This role will work in close conjunction with the Loyalty Marketing Manager.

Join us at Greene King the country's leading pub company and brewer. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• Agile working policy - 50% working within our Burton on Trent office or pubs and 50% working from home
• 33 days Holiday – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Discounted Dental & Health Insurance
• Life Assurance – Up to 4 times your salary!
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could receive up to £1,500 for referring them! 
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

You will be a self-starter, who is continuously curious to source new information and develop new solutions. You will have experience with project planning and implementation, and experience working cross functionally to achieve results. You will have excellent communication skills on a 1:1 and broadcast level, able to present with impact to senior stakeholders and influence to get results. You will have first class attention to detail in all forms of information sharing and communication.

Your Role as Loyalty Activation Manager

• Work with the App and Loyalty Product Teams to deploy and utilise agreed in-app features and functionality to drive customer engagement.
• Responsible for devising and implementing Group Marketing loyalty activations including in-plan bought loyalty mechanics and additional activation ideas.
• Monitoring and responding to competitor activity relevant to the Loyalty project.
• Launch of BLMs within the app, alongside the Loyalty Product Owner.
• Testing of BLMs with CRM Loyalty Manager including split testing, testing of new promotions, and testing of new product features alongside Loyalty Product Owner.
• reviewing performance of Loyalty activations with Strategic Finance and Digital Analytic teams to develop recommendations and best practice.

what you'll bring....

• Previous experience working in a Marketing Team, with specific experience in Loyalty and delivering complex multi channel campaigns
• Demonstrable experience of working cross functionally to deliver results
• Evidence of creating and implementing footfall driving campaigns into multi-site retail / hospitality outlets
• Experience in working with insights data/teams/agencies and being able to understand and extract relevant findings to help build and explain the commercial overview
• Understanding of the hospitality industry is a bonus, with a clear understanding of the marketing customer journey
• Building strong, effective relationships with teams & colleagues across the business to develop a data-informed culture across our ways of working

#LI-AP1