Company Description
This is a really exciting time to join Greene King within an insight team that are central to the organisation and the customer first thinking. It's a real opportunity to drive change.
We are looking for an insight professional who has the magical combination of analytical ability with great communication skills to be able to translate insight to action – with both strategic and tactical stakeholders.
The role will involve working closely with Consumer/Market Insights and Guest Experience teams to understand the landscape, then understanding the brand and innovation objectives to commission qualitative and quantitative research to help put the customer at the heart of business decision making and evaluations
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information
In reward for your hard work, you will receive...
You will receive a competitive salary, pension contribution as well as:
- Agile working policy - 50% working within our Burton on Trent office or pubs and 50% working from home
- 33 days Holiday – With the opportunity to buy an additional 5 days!
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
- Discounted Dental & Health Insurance
- Life Assurance – Up to 4 times your salary!
- Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could receive up to £1,500 for referring them!
- Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
- The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
Job Description
Your role as an Insight Manager
- Owning and developing a full suite of insight tools - being the subject matter expert on the data, analysing for key themes and developing further to allow the business to plan
- Understanding new sources of data both from agencies and also internally from digital sources to better enhance our decision making processes
- Aligning with Brand and Innovation Teams to understand and influence their strategy around pubs from the atmosphere to the physical environment, service, food and drink elements
- Putting customer first into the Brands and Marketing digital workstreams to ensure digital content is motivating to target consumers
- Work closely with other areas of Insight, and other functions where relevant, to ensure a clear, rounded and holistic view is delivered to stakeholders.
- Has capacity and experience to set up and facilitate research projects as required - including elements of self serve, so ability to run and analyse own surveys/data and share back effectively with stakeholders
What you’ll bring…
- Previous experience in a similar role
- Excellent stakeholder engagement and management skills, with proven ability to influence at senior level
- A self-starter with the ability to build strong working relationships, excellent team-working and interpersonal skills.
- A customer champion, passionate about understanding customers and innovating to meet their needs
- Experience of insight, ideally in a client side multi-site retail environment.
- Strong mathematical and analytical problem solving background
- Strong all-round knowledge of all external continuous panel data sources.
- In-depth experience of running ad hoc Qualitative/Quantatative insight projects
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