Insight Manager
- Greene King
- Full time
- Burton upon Trent
Sunrise House,Burton-upon-Trent,DE14 3JZ
Great news! We will let you know when a new job like this has been added!
Job description
This vacancy has now expired. Please see similar roles below...
This is a really exciting time to join Greene King within an insight team that are central to the organisation and the customer first thinking. It's a real opportunity to drive change.
We are looking for an insight professional who has the magical combination of analytical ability with great communication skills to be able to translate insight to action – with both strategic and tactical stakeholders.
The role will involve working closely with Consumer/Market Insights and Guest Experience teams to understand the landscape, then understanding the brand and innovation objectives to commission qualitative and quantitative research to help put the customer at the heart of business decision making and evaluations
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
In reward for your hard work, you will receive...
You will receive a competitive salary, pension contribution as well as:
- Agile working policy - 50% working within our Burton on Trent office or pubs and 50% working from home
- 33 days Holiday – With the opportunity to buy an additional 5 days!
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
- Discounted Dental & Health Insurance
- Life Assurance – Up to 4 times your salary!
- Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could receive up to £1,500 for referring them!
- Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
- The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
Your role as an Insight Manager
- Owning and developing a full suite of insight tools - being the subject matter expert on the data, analysing for key themes and developing further to allow the business to plan
- Understanding new sources of data both from agencies and also internally from digital sources to better enhance our decision making processes
- Aligning with Brand and Innovation Teams to understand and influence their strategy around pubs from the atmosphere to the physical environment, service, food and drink elements
- Putting customer first into the Brands and Marketing digital workstreams to ensure digital content is motivating to target consumers
- Work closely with other areas of Insight, and other functions where relevant, to ensure a clear, rounded and holistic view is delivered to stakeholders.
- Has capacity and experience to set up and facilitate research projects as required - including elements of self serve, so ability to run and analyse own surveys/data and share back effectively with stakeholders
What you’ll bring…
- Previous experience in a similar role
- Excellent stakeholder engagement and management skills, with proven ability to influence at senior level
- A self-starter with the ability to build strong working relationships, excellent team-working and interpersonal skills.
- A customer champion, passionate about understanding customers and innovating to meet their needs
- Experience of insight, ideally in a client side multi-site retail environment.
- Strong mathematical and analytical problem solving background
- Strong all-round knowledge of all external continuous panel data sources.
- In-depth experience of running ad hoc Qualitative/Quantatative insight projects
#LI-AP1
Great news! We will let you know when a new job like this has been added!
ANDY'S MARKETING CAREER JOURNEY AT GREENE KING
Andy's journey at Greene King has been a true adventure, with roles ranging from Marketing Executive to Digital Communications Manager and even Head of Digital. But his career path has been anything but predictable. Life's unexpected twists and turns led him to explore new opportunities outside our company. But, we’re extremely happy that his love for hospitality and deep connection with our brand has brought him back to us.
Read More...Everyday Inclusion
At Greene King we're setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong.
With external commitments like the Valuable 500, our Calling Time on Racism manifesto and community partnerships.
We have a clear plan based on education, awareness and activity that's already making an impact. We value the diversity of our people and are working to increase this, by joining us on this journey you can help us to shape our future inclusive culture..
Similar jobs
Salary
Competitive Salary
Location
Sunrise House,Burton-upon-Trent,DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton on Trent
Description
Your role as Content CoordinatorWork closely with the Content Manager to co-ordinate the delivery of content across a number of projects and work streams Collaborate with key stakeholders across all
Reference
3223ac7b-dd77-4f84-8b5e-e62f7a8ef440
Expiry Date
01/01/0001
Salary
Competitive Salary + Bonus
Location
London Office,London,NW1 3AU
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
London
Description
THIS ROLE CAN BE BASED IN LONDON OR BURTON ON TRENT As a Commercial Marketing Manager you will.......Work with the Drinks Team, Format Marketing Teams and the Brand Team, to define, create and evaluat
Reference
b6009e4b-2f9f-43ce-81e2-6c0d03c1a163
Expiry Date
01/01/0001
Salary
Competitive Salary
Location
Sunrise House,Burton-upon-Trent,DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton upon Trent
Description
THIS ROLE CAN BE BASED IN LONDON OR BURTON ON TRENT As a Commercial Intelligence Analyst you will......Support the Commercial Intelligence Manager on all commercial and growth analysis, planning
Reference
e7037390-4487-4eb2-9eba-c559729e5ae7
Expiry Date
01/01/0001
Salary
Competitive Salary
Location
Sunrise House,Burton-upon-Trent,DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton upon Trent
Description
Your role as an insight executive will involve:Supporting the Insight Manager in leading a number of research programmes across food development, marketing, and brand. Including briefing, project set
Reference
6e864924-33ae-4ded-b36a-0650c5a00101
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary + Bonus + Car
Location
London Office,London,NW1 3AU
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
London
Description
THIS ROLE CAN BE BASED IN LONDON OR BURTON ON TRENTIn your role as as an Investments Marketing Manager you will......Be responsible for the development and execution of Marketing Launch plans fo
Reference
7a646398-aa71-4582-8a57-74f55b64ee8b
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary
Location
London Office,London,NW1 3AU
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
London
Description
THIS ROLE CAN BE BASED IN LONDON OR BURTON ON TRENT In your role as a Commercial Marketing Executive you will.......Develop and execute the annual Drinks Marketing plan in line with business, commerci
Reference
f34e0e31-600e-4abc-87eb-15d2ca988e57
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary
Location
Sunrise House,Burton-upon-Trent,DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton upon Trent
Description
Your role as a Customer Data AnalystCreate, build and optimise clear and coherent measurement frameworks to identify campaign, channel and offer performance to support continuous improvement Monitor
Reference
fb9d2533-b37b-4a58-ba19-f0adaca3238c
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary + Bonus + Car
Location
London Office,London,NW1 3AU
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
London
Description
Your role as a Brand Manager:Responsible for the delivery of compelling brand propositions suitable for the target audiences.Ability to turn customer insights and market understanding into commerciall
Reference
c1ab7ad9-4330-4373-9b28-c92b80fae059
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary
Location
Sunrise House,Burton-upon-Trent,DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Part time
Location
Burton on Trent
Description
Your role as Digital AdministratorAdding creative images and videos to the DAM system.Acting as a point of contact for all teams as queries arise on the Digital Asset Management Platform Assisting in
Reference
c3fe9bac-60e4-4249-a475-bbaabe4a2dbb
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary
Location
London Office,London,NW1 3AU
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton on Trent
Description
OverallSupport the Development & execution of the Digital Marketing plan in line with business, commercial & brand objectives – through compelling insight and analysisWith the Digital Marketing Manage
Reference
85fb9562-58ff-49ff-9780-8c3b1a042de7
Expiry Date
01/01/0001