Digital Product Owner - Customer Engagement
Great news! We will let you know when a new job like this has been added!
Job description
We are looking for a highly motivated and experienced product owner, who is passionate about putting the customer first and has direct experience operating, scaling and continuously improving multiple Customer Engagement technologies - including a Customer Data Platform (CDP), campaign activation platforms, consent and preference centres - all to ensure customers receive a best-in-class personalised and targeted experience.
We are on an exciting journey to put the customer at the heart of everything we do. To enable us to do that we are transforming key pieces of marketing technology and have defined a CDP, marketing automation platform and activation technology as one of our group level strategic foundations. Your role will be of utmost importance for us to maximise the value we extract from these platforms to benefit our customers experience and return revenue across our large portfolio of brands.
As Product Owner you will be responsible for the optimisation of value and use of a CDP and associated marketing technology by defining, prioritising and delivering features and functionalities of all elements in order to unlock value releases and deliver against business goals and ROI targets.
With a good degree of autonomy and a user-centric approach, you will be responsible for playing a key role in the implementation of at least 2 technology platforms but also driving the platforms to ensure the successful long-term adoption into the digital marketing and IT teams. You will work with a broad range of technical and non-technical stakeholders on use case assessments, prioritisation, product planning, phasing, scaling and importantly ensuring the benefits are realised. You will also be responsible for leading and championing product methodology into your area and across the business
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could be eligible to £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Your role as a Digital Product Owner - Customer Engagement.......
- Scaling use cases and being a key contributor to the implementation process in the short, medium and long term
- Supporting the strategic use of the Platforms and helping unlock value for multiple areas of the business (including in pub)
- Continuous optimisation of the platforms in line with evolving strategic objectives as well as evolving the usage of the platforms as new capability is enabled (not allowing our capability to stand still)
- Managing relationships (incl: timelines, budgets and development roadmaps) across our technology partners, internal data teams and end users of the platforms
- Management of the work pipeline with the third party to ensure efficient and effective delivery of projects
- Owning and building optimal working relationships with our SI during
- Working closely with end users within the data, IT and digital marketing teams to successfully ember usage and understanding of the new platforms
- Cooperate with several teams to define and agree upon the features and functionality required for optimising customer experience through the platforms
- Communicate product development to all stakeholders on a regular basis
- Champion product methodology for marketing technology
What you will bring......
- Previous experience in a Digital and/or eCommerce environment
- Experience working as a Product Owner or Product Manager
- Prior experience within an agile working environment
- Knowledge of platforms such as mParticle, Treasure Data, Braze, Adobe, dotdigital, Moveable Ink, Validity
- Proven experience of working with large organisation system integrators
- Proven experience of working with Mar Tech products and Partners
- Prior experience in working with large-scale, high volume, real-time customer-centric applications and digital infrastructure
- Excellent communication skills and relationship development
#LI-AP1
Great news! We will let you know when a new job like this has been added!
ANDY'S MARKETING CAREER JOURNEY AT GREENE KING
Andy's journey at Greene King has been a true adventure, with roles ranging from Marketing Executive to Digital Communications Manager and even Head of Digital. But his career path has been anything but predictable. Life's unexpected twists and turns led him to explore new opportunities outside our company. But, we’re extremely happy that his love for hospitality and deep connection with our brand has brought him back to us.
Read More...Everyday Inclusion
At Greene King we're setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong.
With external commitments like the Valuable 500, our Calling Time on Racism manifesto and community partnerships.
We have a clear plan based on education, awareness and activity that's already making an impact. We value the diversity of our people and are working to increase this, by joining us on this journey you can help us to shape our future inclusive culture..
Similar jobs
Salary
Competitive Salary
Location
Sunrise House,Burton-upon-Trent,DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton on Trent
Description
As CRM Executive you will take ownership for the planning and execution of CRM campaigns and implement test and learn plans for optimising campaign performance and improving customer KPIs. The role wi
Reference
012138e0-7d52-42e9-9286-a89fbdcdee2f
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary + Bonus + Car
Location
Abbot House,Bury St Edmunds,IP33 1QT
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Bury St Edmunds
Description
Your role as Customer Marketing Manager Be the front-line marketing contact for key external customers.Creation and delivery of the Annual marketing execution plan for external on-trade customers acro
Reference
400056a2-a6e1-4449-b079-1537898100a0
Expiry Date
01/01/0001
Author
Rachel JonesAuthor
Rachel JonesSalary
Competitive Salary
Location
London Office,London,NW1 3AU
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
London
Description
*** We have a hybrid working policy in place and you will be expected to be based in either our London or Burton-on-Trent office 2 days a week. Your role as a Digital AnalystSupport the Development &
Reference
d78e7713-52c5-4913-a8ac-d5f751c02bf2
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary + Bonus + Car
Location
London Office,London,NW1 3AU
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
London
Description
(Please note that we offer hybrid working and this role can be based from our London office with occasional travel to Burton)** 9 MONTH FTC **Your role as Commercial Intelligence Manager....Providing
Reference
57ee00b4-6a54-4cee-a773-3da1fee61618
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary
Location
Sunrise House,Burton-upon-Trent,DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton
Description
***Please note this is a 12 Month FTC***Your role as a Digital Data AnalystEstablish, update, and optimize specific reporting solutions across various digital touchpoints, encompassing websites, apps,
Reference
95e9bd26-c2ac-4bf3-844d-eeef84d85644
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida PerveenSalary
Competitive Salary + Bonus
Location
Sunrise House,Burton-upon-Trent,DE14 3JZ
Business Area
Marketing & Digital
Brand
Greene King
Hours
Full time
Location
Burton on Trent
Description
Your role as the Digital Asset Systems Manager...Project manage all changes & user acceptance testing sessions relating to metadata and taxonomy, asset scope, workflow and system functionalityDrive DA
Reference
6d9eb283-75a1-402f-8490-c7d02a24c532
Expiry Date
01/01/0001
Author
Abida PerveenAuthor
Abida Perveen