Customer Data Analyst
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Job description
As a Customer Data Analyst you will own the creation and delivery of accurate and timely CRM reporting to both support the digital channels as well as providing an understanding of the digital performance to the wider business.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
In reward for your hard work, you will receive...
You will receive a competitive salary, pension contribution as well as:
- Agile working policy - 50% working within our Burton on Trent office or pubs and 50% working from home
- 33 days Holiday – With the opportunity to buy an additional 5 days!
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
- Discounted Dental & Health Insurance
- Life Assurance – Up to 4 times your salary!
- Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could receive up to £1,500 for referring them!
- Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
- The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
Your role as a Customer Data Analyst
- Create, build and optimise clear and coherent measurement frameworks to identify campaign, channel and offer performance to support continuous improvement
- Monitor and measure the customer databases to ensure robust growth and improved data quality
- Share insight and recommendations with brand/marketing SMEs to influence the next best course of action
- To collaborate with all wider digital and store teams to optimise the true end to end customer journey and experience
- Identifying and creating opportunities to grow digital engagement and conversions
- Monitor and optimise the customer data landscape
- Performing deep-dive analysis for specific campaigns and communicate results to the relevant stakeholders with suggestions in improvements
What you’ll bring…
- Understanding of how to use data & insight to spot issues and opportunities to drive marketing objectives
- Good understanding of different digital channels
- Expertise in digital analytics tools (ideally Google Analytics and GCP)
- Expertise in analytics software and packages (SQL, Faststats, Adobe, Salesforce etc)
- Understands various performance marketing techniques and how to use data to optimise campaigns
- Commercially aware and able to integrate company agenda into thinking
- Passionate and proactive
- Expert knowledge of Excel and other Microsoft Office programs
#LI-AP1
Great news! We will let you know when a new job like this has been added!
ANDY'S MARKETING CAREER JOURNEY AT GREENE KING
Andy's journey at Greene King has been a true adventure, with roles ranging from Marketing Executive to Digital Communications Manager and even Head of Digital. But his career path has been anything but predictable. Life's unexpected twists and turns led him to explore new opportunities outside our company. But, we’re extremely happy that his love for hospitality and deep connection with our brand has brought him back to us.
Read More...Everyday Inclusion
At Greene King we're setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong.
With external commitments like the Valuable 500, our Calling Time on Racism manifesto and community partnerships.
We have a clear plan based on education, awareness and activity that's already making an impact. We value the diversity of our people and are working to increase this, by joining us on this journey you can help us to shape our future inclusive culture..
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