Customer Data Analyst

As a Customer Data Analyst you will own the creation and delivery of accurate and timely CRM reporting to both support the digital channels as well as providing an understanding of the digital performance to the wider business.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• Agile working policy - 50% working within our Burton on Trent office or pubs and 50% working from home
• 33 days Holiday – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Discounted Dental & Health Insurance
• Life Assurance – Up to 4 times your salary!
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could receive up to £1,500 for referring them! 
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

Your role as a Customer Data Analyst

• Create, build and optimise Power BI dashboards for stakeholders to utilise, helping them drive action into the business
• Performing deep-dive analysis for specific campaigns and communicate results to the relevant stakeholders with suggestions in improvements
• Share insight and recommendations with brand/marketing SMEs to influence the next best course of action
• Identify and create opportunities to grow digital engagement and conversions through monitoring and optimising the customer data landscape
• Monitor, measure and optimise measurement frameworks to identify campaign, channel and offer performance to support continuous improvement 
• To collaborate with all wider digital and store teams to optimise the true end to end customer journey and experience 

What you’ll bring… 

• Passion, proactiveness and an appetite for learning
• Good understanding of different digital channels
• Expertise in digital visualisation tools – ideally Power BI
• Expert knowledge of Excel and other Microsoft Office programs
• Good knowledge of programming languages such as SQL and DAX
• Experience in Treasure Data and Braze (or similar platforms) preferred but not required
• Understanding of how to use data & insight to spot both issues and opportunities to help drive marketing objectives
• Understanding of various performance marketing techniques and how to use data to optimise campaigns
• Is commercially aware and able to integrate company agenda into thinking

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