Customer Data Analyst

As a Customer Data Analyst you will own the creation and delivery of accurate and timely CRM reporting to both support the digital channels as well as providing an understanding of the digital performance to the wider business.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• Agile working policy - 50% working within our Burton on Trent office or pubs and 50% working from home
• 33 days Holiday – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Discounted Dental & Health Insurance
• Life Assurance – Up to 4 times your salary!
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could receive up to £1,500 for referring them! 
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

Your role as a Customer Data Analyst

• Create, build and optimise clear and coherent measurement frameworks to identify campaign, channel and offer performance to support continuous improvement  
• Monitor and measure the customer databases to ensure robust growth and improved data quality 
• Share insight and recommendations with brand/marketing SMEs to influence the next best course of action 
• To collaborate with all wider digital and store teams to optimise the true end to end customer journey and experience 
• Identifying and creating opportunities to grow digital engagement and conversions 
• Monitor and optimise the customer data landscape  
• Performing deep-dive analysis for specific campaigns and communicate results to the relevant stakeholders with suggestions in improvements 

What you’ll bring…  

• Understanding of how to use data & insight to spot issues and opportunities to drive marketing objectives
• Good understanding of different digital channels
• Expertise in digital analytics tools (ideally Google Analytics and GCP)
• Expertise in analytics software and packages (SQL, Faststats, Adobe, Salesforce etc)
• Understands various performance marketing techniques and how to use data to optimise campaigns
• Commercially aware and able to integrate company agenda into thinking
• Passionate and proactive
• Expert knowledge of Excel and other Microsoft Office programs

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