CRM Manager

As the CRM Manager you will drive the delivery of best-in-class customer engagement communications (email, push, and in app) to engage and retain existing customers, increase brand loyalty and grow customer lifetime value.

Managing our day-to-day CRM program, where no two campaigns are the same, you can expect a fast-paced, creative and commercial environment where you can make a real impact for both the business and millions of Greene King customers. You will be embracing change as our CRM programme becomes more insight and data led and as automations and predictive analytics become sophisticated – you will champion this change for the benefit of the brands you will be responsible for and bring them along on this exciting journey with us. 

So if you’re a keen advocate of data led CRM and believe in the benefits that in can bring to a business, have a customer first mindset and want to challenge yourself working across a number of brands – we’d love to hear from you.  In return we offer a genuinely inclusive and supportive culture, hybrid ways of working so you get the best of both worlds and the opportunity to be part of something genuinely exciting.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience. 

We’re all about rewarding our teams hard work, that’s why… 

You’ll receive a competitive salary, pension contribution as well as: 

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.   
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount. 
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!  
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank. 
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could receive up to £1,000 for referring them! 
• Wage Stream – access your wage before payday for when life happens.  
• Retail discounts – receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more… 

**Please note this is a 12 Month FTC**

As a CRM Manager you will......

• Create and own the CRM communication plan, working alongside brand marketing teams to ensure we have the best campaigns in place to drive incremental transactions, email/app engagement, customer retention and customer lifetime value
• Manage all day-to-day CRM operations and ensure all communications have engaging, dynamic content and effective responsive designs, informed by customer insight across multiple Greene King brands and formats
• Build and plan effective test & learn strategies to gain more campaign response insight, and continuously improve communications and ensure these are fully compliant with GDPR/PECR
• Liaise with internal and external stakeholders to determine the requirements of upcoming campaigns, including receiving/writing briefs, campaign creation, HTML proofing, managing sign-off and presentation of results
• Define and establish CRM campaign KPIs and create strategies and plans to achieve these
• Apply the appropriate tactics to grow the number of new and active CRM users

What you will bring......

• CRM campaign experience, in particular email marketing.
• Ability to manage a variety of Stakeholders 
• Prior experience in delivering high volume of digital campaigns desirable  
• Experience with managing external/3rd party suppliers 
• Capable of working to tight deadlines in a fast-paced environment 
• Able to spot risks and take proactive action
• Able to build and grow sustainable relationships 
• Good analytical and commercial understanding  
• Literate in Excel and other Microsoft programs 

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