Company Description
Working in our Growth Strategy team, you will be responsible for creating and delivering the Drinks Strategy for Greene King Pubs, specifically managing the range, menu and promotional processes. The role will require you to develop and implement customer propositions, optimise ranges from a commercial viewpoint, and maximise Supplier relationships and revenue opportunities
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information
In reward for your hard work, you will receive...
You will receive a competitive salary, pension contribution as well as:
- Agile working policy - Your time will be split with 50% working within our Burton on Trent office or pubs and 50% working from home
- 33 days Holiday – With the opportunity to buy an additional 5 days!
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
- Life Assurance – Up to 4 times your salary!
- Discounted Dental & Health Insurance
- Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
- Refer a friend – Who do you know who could be interested in a new role? When they are placed, you will a bonus for referring them!
- Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
- The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
Job Description
THIS ROLE CAN BE BASED IN LONDON OR BURTON ON TRENT
As a Commercial Marketing Manager you will.......
- Work with the Drinks Team, Format Marketing Teams and the Brand Team, to define, create and evaluate distinct Drink propositions for each Green King Pubs segment
- Work cross functionally and with the Head of Growth Strategy, creating and implementing a strategy to maximise sales and margin in our Pubs. This could include, amongst other initiatives: Creating Upsell programmes, Drinks Menu evolution and Price Initiatives such as KVIs or Price Laddering.
- Create programmes to improve quality of Drinks delivery and knowledge in pub
- Establish, Implement and Analyse range / simplification trials to inform further range changes
- Create continuous stream of rapid-trial innovation programmes to support trend adoption and drive customer footfall
What you’ll bring…
- Demonstrable experience in working with and maximising income from external suppliers
- Evidence of creating and implementing footfall driving campaigns into multi-site retail / hospitality outlets
- Experience in working with insights data/teams/agencies and being able to understand and extract relevant findings to help build and explain the commercial overview
- Understanding of the hospitality industry is a bonus, with a clear understanding of the marketing customer journey
- Ability to build strong, effective relationships with teams & colleagues across the business to develop a data-informed culture across our ways of working
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