Company Description
As a Commercial Intelligence Manager you will help to support the whole Marketing Team with commercial analysis and insight into consumer trends. The role is key to supporting marketing teams to ensure that we customer centric on all of our marketing campaigns and menus.
The Commercial Intelligence Manager will be responsible for providing data driven, actionable insights and future recommendations to help each brand further develop its marketing activity. They will be required to showcase how the analysis of data can direct telling the story of marketing performance and customer engagement. Also, through the interrogation of all available data & analytic sources, across all channels be able to help the marketing teams drive increased brand awareness, increased pub visits and ongoing profitable sales growth.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could recieve £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Job Description
(Please note that we offer hybrid working and this role can be based from our London office with occasional travel to Burton)
** 9 MONTH FTC **
Your role as Commercial Intelligence Manager....
- Providing marketing analysis, insights and support to the business. Analysis must be timely and insightful, ensuring informed business decisions are made.
- Use all available data and analytics to tell a story and provide actionable marketing insights which can be communicated across the business to drive opportunities for each of the Greene King pubs brands
- Harmonise and manipulate the numerous internal data sources, ensuring excellent data quality; to create one clear, single version of the truth across all our reporting and deliver by brand a clear vision of historical & current performance and the future opportunities.
- Build testing methodologies to analyse and optimise the effectiveness of our marketing spend across all channels, helping to maximise return on investment and improve results based on agreed KPIs
- Work with the Marketing Managers and Brand Execs to define appropriate parameters, SMART targets and KPIs for campaign/project proposals
- Provide timely and insightful analysis of promotions and discount activity with recommendations and summary of learnings
- Work with each brand marketing team to understand their strategy and priorities and build a program of reporting based around cross functional meetings to help inform and advise on key marketing decision making
What you’ll bring…
- An enquiring nature that wants to learn and understand the Retail Pubs business.
- Analytical mind that can convert data into insights.
- Ability to work well with others and at times independently.
- Proactive attitude who is willing to take ownership for their work and the results that come from it.
- A passion for pubs with plenty of energy!
- A self-starter, who is continuously curious to source new information and develop new solutions
- Experience with project planning and implementation
- Communication skills on a 1:1 and broadcast level presenting with impact to senior stakeholders
- Attention to detail in all forms of information sharing and communication
- A passion for pubs with plenty of energy!
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