Campaign Developer

This is an exciting opportunity to become a key contributor within the expanding CRM team at Greene King as we continue to work with our brand partners to grow the contribution of data-led CRM to their marketing mix.

To allow us to work at pace and deliver for the business we are bringing the deployment of our CRM campaigns in house and are looking for a proven CRM developer to help deliver on our ambitious targets.  You’d be joining the team in this brand new role at an exciting time as you help to unlock the potential of our marketing technology.

Working closely with the CRM Automation & Operations Manager, you will use your developer mind-set to create; dynamic email templates, efficient automations, whilst unlocking new features and developments - all backed up with brilliant documentation, to help execute campaigns to retain existing customers, increase brand loyalty and grow customer lifetime value – across our portfolio of brands.

We are looking for someone who is agile minded, able to think wider than what’s in front of them, utilising their excellent developer skills to bring great customer experience to life through our CDP and campaign activation platforms.  You’ll need to be efficient and comfortable working in a more complex business environment as we work across a broad brand portfolio – in fact if you’re someone who enjoys making the complex simple - you’d flourish in this role as it is pivotal to help unlock team operational efficiency.

We offer an agile working policy giving you the opportunity to collaborate face to face with colleagues as well as working remotely.

We’re all about rewarding our teams hard work, that’s why… 

You’ll receive a competitive salary, pension contribution as well as: 

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.   
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount. 
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!  
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank. 
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could receive up to £1,000 for referring them! 
• Wage Stream – access your wage before payday for when life happens.  
• Retail discounts – receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more… 

Your role as a Campaign Developer :  

• Working closely with the CRM team to understand their campaign and test plans to create and execute brilliant CRM journeys, campaign’s and automations inside our marketing platform
• Support the implementation of new marketing activation platform through the effective and efficient implementation of planned campaigns which deliver against stretching business targets
• Ensure scalability of solutions to allow us to service our portfolio of brands with ease
• Hitting deadlines through strong project management skills

What you’ll bring…  

• Proven experience in delivering a high volume of high-quality marketing automations that deliver significant benefit
• Ideally some experience of working with an integrated DAM
• Experience with creating campaigns with segmentation and personalisation
• Ability to learn new system features quickly using documentation and instinctive research
• A good understanding of how design and development combine.
• A solid understanding of how marketing platforms work – CDP and activation.
• Prior experience in delivering multiple CRM campaigns and working at pace.
• Ability to work within a team responsible for delivering campaigns across a number of brands – driving operational efficiency across the team..

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