Brand Manager

As a Brand Manager, you will shape the future next steps for our Transformation Brand, HighTales, while supporting short term trading of the pilot site and the broader innovation agenda.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

9 Month FTC

Your role as Brand Manager

• Provide strategic input to the Brand strategy and future brand development / transformation needs

• Working with the innovation lead to develop a plan for next steps – whether optimisation or further transformation based on pilot performance

• Review brand health and market position quarterly using internal performance data and customer feedback, succinctly share insight with relevant stakeholders across Marketing and the broader business to inform future strategic decisions

• Develop and prioritise an 18-month roadmap of brand management objectives and initiatives that drive growth and enhance customer engagement

• Work in partnership with Integrated marketing in division to design and develop integrated campaign calendars that align with brand objectives and market positioning

• Optimise brand strategies for Service, Food, Drinks, Comms, etc which inform future campaign activity

• Robustly embed the Greene King  way of brand building ensuring consistency of approach across brands, delivering in the most effective and efficient way. Take accountability for ensuring that all brand / marketing / operational activity is in adherence with brand standards

• Develop brand campaigns and clear briefs aligned with the plan and budget, and handover to marketing for effective execution

What you’ll bring… 

• Experience in a similar position with a real passion for innovation and transformation.
• Able to create detailed project plans and monitors these highlighting any areas of concern.
• Prioritises work in a clear and methodical manner.
• Ability to use and interpret consumer insight and commercial data to support the development of compelling propositions and develop business cases for roll-out of initiatives
• Excellent influencing skills coupled with the ability to impact across a variety of stakeholders
• Ability to work at pace with attention to detail and focus

#LI-AP1