Brand Manager

As Brand Manager you will support the rollout and guardianship of the brand strategy of the Greene King visual identity inclusive of operational delivery, communication, campaign support and network building / stakeholder engagement.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• Car – select between a company car or a cash alternative
• Bonus – receive a bonus based on your individual objectives as well as company performance
• Agile working policy - 50% working in our offices or pubs and 50% working from home
• 25 days Holiday plus bank holidays – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Discounted Dental & Health Insurance
• Life Assurance – Up to 4 times your salary!
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• Refer a friend – Who do you know who could be interested in a new role? When they are placed, you could be entitled to £1,500 for referring them!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

Your role as a Brand Manager.....

Brand Delivery

• Responsible for the operational plan and delivery of the Greene King brand visual identity and communications platform.
• Brand Stewardship, of the Greene King brand assets across all Greene King pub formats, internal comms, external comms and PR.
• Delivery of the Greene King visual identity across pilot pubs cluster trial ensuring excellent and consistent execution across all guest touchpoints.

Brand Management

• Responsible for the delivery of compelling short and long-term guest experience initiatives such as but not limited to design and environment, food, drink, entertainment, service, pricing, people and atmosphere including proposition development, test & learn, business case, roll-out and ongoing measurement
• Responsible for implementation, maintenance and measurement of brand standards
• Ensuring that all key stakeholders are engaged and energised by the initiatives
• Support Brand Lead in reporting on brand health and overall brand performance

Brand Communications

• Responsible for the delivery of marketing communications such as but not limited to visual identity, photography and evergreen assets
• Support Brand Lead with the development and delivery of strategic communications platform
• Support the division with the delivery of brand and tactical campaigns and PR
• Collaborate with the digital team to ensure brands are represented in the best possible way in the online environment
• Work closely with the divisional marketing teams and ensure all marketing communications adhere to brand guidelines

What you’ll bring…

• Experience in a Brand or Marketing Manager role.
• Project planning & monitoring - creates detailed project plans and monitors these highlighting any areas of concern. Prioritises work in a clear and methodical manner.
• Ability to use and interpret consumer insight and commercial data to support the development of compelling propositions and develop business cases for roll-out of initiatives
• Excellent influencing skills coupled with the ability to impact across a variety of stakeholders
• Right first time delivery - is highly resilient and works with pace, attention to detail, focus and optimism, to overcome obstacles and deliver against the plan.

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