Brand and Innovation Director

If you have fantastic innovation experience in a B2C environment, are able to build great relationships and have a passion for hospitality, then we have the role for you…

As Brand & Innovation Director you will be responsible for the development of our incubator and venture brands within our portfolio, as well as the creation and development of new, innovative brand concepts to create sustainable growth for the business.  You will champion and embed the new Greene King Way of Innovating with cross-functional teams across the business.  As the leader of the Innovation function, you will drive alignment across senior stakeholders for Innovation projects and solidify the credibility of this new process.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• Car – select between a company car or a cash alternative
• Bonus – receive a bonus based on your individual objectives as well as company performance
• Agile working policy - 50% working within our Burton on Trent office or pubs and 50% working from home
• 33 days Holiday – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Discounted Dental & Health Insurance
• Life Assurance – Up to 4 times your salary!
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• Refer a friend – Who do you know who could be interested in a new role? When they are placed, you could earn a bonus for referring them!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

Your role as Brand & Innovation Director

• Ownership of the ‘Innovation agenda’ and future pipeline creation, working closely with cross-functional partners across the organisation to deliver great Innovation
• Overall responsibility for the development of the most compelling brand propositions suitable for the target audiences
• Define and develop all elements of the proposition, creating the platform and parameters from which the Divisional Marketing Directors can trade and evolve the offer on an on-going basis. Including but not limited to core offer (food, drink, entertainment, service and atmosphere/standards) parameters, customer journey(s), design and environment, pricing strategy, people and service proposition, and overall brand guidelines.
• Ownership and development of brand proposition and brand strategy for Incubator Brands.  You will also support Ventures, including Hotels and the Metropolitan Pub Company marketing teams in their brand development.
• Communicate effectively and build relationships across the most senior level of the business. Engage and energise all key stakeholders and relevant departments to ensure appropriate support and delivery, including implications for specific departments to drive our Innovation agenda.
• Lead, develop, coach and motivate all team members within your team

What you’ll bring…

• Visionary leadership with an ability to set an ambitious Innovation agenda for Greene King
• An innate curiosity about customers and the competitive landscape and deep knowledge of product/concept development, creative and design
• Experience in a Senior Innovation role. Strong Innovation and brand/marketing knowledge and experience, ideally gained within a B2C environment.
• Commercial acumen - driven to deliver performance targets and successful outcomes.
• Data rational with an excellent understanding of financial reporting and sales information and measuring the ROI for initiatives.
• Strong understanding of lifestyle and experience-led brands, proving the ability the drive customer innovation from insight.
• Ability to think strategically about Brand direction and concept development.
• People management skills - engage and effectively lead a high performing team and have a style of operation that delivers excellent results through people by creating an inspiring working environment
• Ability to collaborate effectively across and outside the business with stakeholders to achieve swift and co-ordinated delivery of results

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