Senior Social Media Executive

This isn’t just about execution — it’s about ownership. You’ll role model how to strategically plan content, assessing how content performs across platforms, using insight and creativity to plan with purpose, challenge briefs where needed, and guide others with confidence. You’ll be expected to spot opportunities, optimise output in real-time, and proactively influence stakeholders to champion social-first ideas. 

With at least three years’ experience in social media, you’ll bring a strong creative instinct, an eye for performance, and the ability to connect marketing goals with audience needs. You’ll be fluent across key platforms including Facebook, Instagram, and TikTok, and you’ll know how to collaborate and communicate to influence others, manage upward, and drive forward the role of social within the broader marketing mix. 

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.   

Your role as a Senior Social Media Executive...

• Define the social media plans to deliver against the marketing goals and objective, including content ideation and planning through to implementation.  

• Build and maintain strong stakeholder relationships across Marketing, Brand, PR & Digital to ensue activities are aligned and integrated. 

• Display role model behaviours in driving performance from social media, developing robust social media plans that achieve objectives, and managing our partners to deliver results.  

• Support Social Media Manager in the management of our agency partners, defining and holding them accountable for delivering results aligned to agreed success metrics. 

• Proactively work with the social media manager and agency partners to develop social media campaigns that align to the marketing and comms plan.  

• Plan, develop and execute content plans aligned with their distinct voices, visual identity and target audiences. 

• Work with the marketing, creative teams and agency partners to produce social-first content suitable for a range of different platforms.  

• Develop social-first campaign ideas to accelerate social performance and broaden reach to new customers.  

• Craft compelling captions and social media copy that resonates with each brand's personality and audience. 

• Stay up-to-date on current social media trends and adapt content to leverage reactive opportunities to increase audience awareness and engagement. 

• Track & drive key performance indicators (KPIs) across each platform, including follower growth, engagement, engagement rate and reach 

• Create insightful reports to measure the success of social media campaigns and strategies in delivering against the brand goals and objectives.  

• Recommend data-driven adjustments to optimize content performance.  

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

As a Senior Social Media Executive, you’ll play a pivotal role in shaping and delivering best-in-class social media activity that elevates our brands and drives measurable impact. You'll be expected to play an active role in shaping brand social strategies alongside the Social Media Manager, taking ownership of content planning and execution to ensure every post delivers against clear objectives. Working closely with Divisional Marketing teams, you’ll bring campaign ideas to life through smart, insight-led content that sparks conversation, builds brand affinity, and drives measurable results. 

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

What You'll Bring...

• Three years experience in a similar position 
• Prior experience in developing Social Media Plans 
• A proactive way of working 
• Insights and understanding into the social media world 
• Experience working with stakeholders.