Personalisation Strategy Manager FTC

As a Personalisation Strategy Manager (FTC), you will lead the development and delivery of data-driven audience strategies that enhance customer engagement and drive growth. Working across digital, CRM and data teams, you’ll turn insight into personalised experiences that increase relevance, conversion and long-term customer value.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

As Personalisation Strategy Manager, you will…

• Develop and deliver personalisation and audience strategies that drive customer engagement, frequency and retention
• Use data and segmentation to create targeted, relevant customer experiences across digital and CRM channels
• Partner with data science, product, CRM and marketing teams to deliver value from our MarTech and customer data platforms
• Lead the development of measurement frameworks to track customer value and identify next best actions
• Support the rollout of AI-led decisioning and personalisation capabilities to enhance digital customer journeys

What you’ll bring…

• Strong experience in customer data, analytics, segmentation and personalisation within a B2C environment
• Proven ability to translate complex data into clear, actionable insights that drive commercial outcomes
• Experience working with customer data platforms and CRM tools (e.g. Treasure Data, Braze or similar)
• Excellent stakeholder management skills, with the ability to influence across multiple teams
• Analytical and commercially minded, with a passion for improving customer experience through data