Company Description
The role of the Marketing Manager - Pubs with Rooms is to drive profitable sales growth and grow market share within the sector through the delivery of a range of marketing campaigns aligned to the brand proposition, vision, and financial targets.
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Job Description
Reporting into the Head of Pubs with Rooms, you will be responsible to scope, design, deliver and evaluate short and medium-term marketing plans with the goal of creating and delivering a compelling & distinct experience for the guest while generating incremental sales through driving customer acquisition, frequency and increased spend. Full management of the Hotels digital channels to ensure we are optimising our digital performance and content to broadening our customer reach & conversion.
You will play an active role within both the Destination and Greene King pubs divisions to work alongside the operations team to ensure brilliant execution of the offer as well as working closely & building effective relationships with key agency partners.
You will be the champion for our pubs with rooms across the business, leading both direct reports and cross functional teams to deliver occupancy and sales growth across the business.
Your Role as Marketing Manager
- Creation and management of the brand activity calendar, using a critical path to ensure plan lands to time and budget
- Responsibility of the full Marketing mix – including BAU and campaign led activity
- Responsible for the management and reporting of the marketing budget
- To be the voice of the customer, to understand their behaviour and key market trends, using the insight to influence the marketing strategy & offer development.
- To support on the scope, design & implementation of an annual marketing plan designed to profitably grow sales and occupancy through both direct and indirect bookings channels, including customer acquisition, repeat visits and spend per head. The plan should include, (but not be limited to) Marketing Campaigns, offer development, key events & occasions, trials, promotions & all communication plans (ATL / BTL)
- Menu /offer development through evaluation of the current offer and work with the relevant brand teams to make enhancements in line with brand strategy, proposition to provide revenue driving and brand awareness opportunities for our bedrooms including packages, breakfast as well as meetings and events.
- To evaluate and analyse all marketing campaigns & projects. Deliver key learning’s and recommendations by using performance, category and analysis reporting to drive future performance & enhance the customer experience.
What you'll bring.......
- Previous experience in a similar, preferably gained within Hospitality or FMCG. Pub or Restaurant experience – either operational or Head Office based would be advantageous.
- Involved in the development of marketing plans for short, medium and long term
- Ability to work with and manage external stakeholders, design agencies and suppliers.
- Digital & Print Campaign Management
- Presentation Skills
- Strong Analytical Skills
- Project Management
#LI-AP1
Qualifications
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