Digital Marketing Executive

Greene King's Digital Merchandising function is accountable for creating consistent, progressive, personal, authentic, & optimised user experiences by planning, executing & measuring the selection & placement of always on, marketing, trading & customer campaigns to produce ‘profitable customer experiences’ which engage, convert & retain customers across multiple digital channels. This role focuses specifically on the operational activation of campaigns, booking configurations and trading activity to deliver against these aspirations.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

In reward for your hard work, you will receive...

You will receive a competitive salary, pension contribution as well as:

• 33 days Holiday (including bank holidays) – With the opportunity to buy an additional 5 days!
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so, you can enjoy a weekend away without breaking the bank
• Refer a friend – Who do you know who could be interested in a new role? When they are placed, you could recieve a bonus for referring them!
• Retail discounts – Receive up to 30% of at Superdrug, exclusive discounts with three mobile along with many more…
• Life Assurance – Up to 4 times your salary!
• Discounted Dental & Health Insurance
• Free employee assistance program – Mental Health, well-being, Financial, and Legal support because you matter!
• The chance to further your career across our well-known brands – As one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 

Your role as a Digital Marketing Executive 

•  Execute day-to-day merchandising operations for a selection of brands by leading the selection and placement of content (“what content goes where”) across multiple digital products - Websites, Mobile App and WiFi Splash screens.
• Collaborate with brand, marketing and digital teams to bring campaigns to life through effective activation and execution via our Content Management Systems (CMS - Sitecore) and Customer Engagement Platform (CEP - Braze), as well as with other tools such as PIM & DAM.
• Configure booking set-ups via our booking management systems (Zonal & Sitecore) and manage trading activities for a selection of brands, as well as managing day-to-day change requests from a range of managed venues.
• Take the lead across the team in one or more specific "conduit" areas ie. a product (websites, mobile apps, booking engines, customer engagement tools, Wifi or DAM), a digital channel (SEO, CRM, Social, media, creative, insights) or a strategic pillar (consistent content, customer journey, personalisation, authentic messaging or experience optimisation).
• Provide support, guidance and training to other team members both within merchandising, wider digital and across the entire marketing function (ie. “self-serve merchandising”) as needed.
• Take accountability for shaping targets, measuring in-flight performance and leading the production of post-campaign reports alongside our dedicated digital insights team, on merchandising KPIs such as Traffic, Conversion Rate and Bookings.

What you’ll need…  

• Great planning, organisational & time management
• Attention to Detail & Quality Assurance
• Teamwork & stakeholder management
• A customer-first and performance-focused mindset
• Above all else, a willingness to learn and lead in digital
• Experience working within digital, ideally e-commerce or hospitality
• Knowledge of various digital marketing tools (CEP, PIM, DAM)
• Good understanding of content and User Experience
• A good understanding of personalisation, planning and performance

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