Digital Data Analyst - Website

As a Digital Data Analyst - Website you will be responsible for analysing and reporting on activity across all of Greene Kings website touchpoints. In doing so the role will be vital in supporting Greene Kings evolution of its brand offering and customer propositions 

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

This role is a Professional (PT) Career Band

Your role as Digital Data Analyst - Website

• Analysing user website behaviour from usage patterns to engagement to conversion rates with a split across aspects such as digital channels (organic, direct, etc), device etc 

• Developing reports and visualizations to effectively communicate findings and insights to stakeholders ranging from including senior leadership to entry level colleagues 

• Extracting and analysing data from various sources to create a single coherent story and message 

• Conducting pro-active deep dive investigations to identify new insights and opportunities which inform business decisions and drive value 

• Collaborating with cross-functional teams to develop and implement strategies to optimize website performance 

• Keeping up-to-date with industry trends and developments in mobile app and digital analytics 

• Supporting the Conversion Rate Optimisation (CRO) programme with test identification, set up and analysis  

What you’ll bring… 

• Previous experience working as a Digital Analyst/Web Analyst  

• High capability and experience with Google Analytics and the wider Google environment (eg Big Query) 

• High capability and experience with Google Tag Manager 

• High capability with data visualisation tools such as Looker and Power BI 

• High capability and experience with SQL (or similar coding languages) 

• Experience with website optimisation tools such as webtrends, optimisley etc 

• Experience with website playback tools such as Hotjar, Microsoft Clarity etc 

• Experience with website feedback tools such as Qualtrics and awareness of qualitative analysis techniques 

• Strong problem-solving and critical thinking skills with a results-oriented mindset 

• Strong analytical skills with the ability to collect, organize, and analyse complex data sets 

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