Working in the Commercial Marketing team, the role holder will be responsible for supporting the Commercial Manager (Food) in delivering the food strategy for Greene King – specifically developing and executing the annual food marketing plan in line with business, commercial and brand objectives.
Working closely with Food Development, Supply Chain, Integrated Marketing and Operations teams, this role encompasses management of range, menu and promotional processes; developing and implementing customer propositions, optimising ranges from a commercial viewpoint, and maximising revenue opportunities.
Company Description
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
Qualifications
Food Proposition
- Working with the Commercial Manager and Integrated Marketing team to support with defining, creating and evaluating distinct Food propositions for each of our brands and formats
- Develop and utilise understanding of assigned brands to confidently apply knowledge of wider portfolio strategy, customer behaviour, sales data, operational feedback and market trends to make decisions
- Support commercial analysis to provide key data for menu development – from quantitative data including volumes, margin and spend to qualitative data including customer reviews and in-pub colleague feedback.
Food Process
- Assist in managing the end-to-end menu process from conception to implementation – liaise with a wide range of stakeholders to ensure adherence to key stages and timelines
- Be a central point of communication for all things food, keeping stakeholders updated in a transparent and timely manner, and creating onward communication where necessary
- Support with the post menu review to gain strong understanding of menu performance
Commercial Optimisation
- Working cross functionally and with the Commercial Manager, creating and implementing a strategy to maximise sales and margin in our pubs. This could include, amongst other initiatives
- Maximising menu engineering including design, copy and layout
- Creating upsell programmes and initiatives
On-Site Delivery
- Support in creating programmes to improve quality of food delivery in-pub
- Working with the Food Development team to drive efficiency of process and steps in pub
- Working with Food & Drink Ops Managers to deliver site support and training, as well as menu launch programmes to Operations Team
Trials and Future Proofing
- Establish, implement and analyse range / simplification trials to inform further menu changes
What you’ll bring…
- One year's experience in a retail/hospitality Marketing
- Commercially aware and able to integrate company agenda into thinking
- Good communicator with ability to engage the business
- Forward thinking with strong planning & process skills
- Brand literate with a strong affinity for the guest and their motivations
- Analytical ability to identify key issues and opportunities
- Team player - able to work well with internal (e.g. Marketing, Operations, Purchasing, finance etc.) and external (e.g. agencies, logistics) teams
