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Job Description
9 Month FTC
Your role as Brand Manager
Provide strategic input to the Brand strategy and future brand development / transformation needs
Working with the innovation lead to develop a plan for next steps – whether optimisation or further transformation based on pilot performance
Review brand health and market position quarterly using internal performance data and customer feedback, succinctly share insight with relevant stakeholders across Marketing and the broader business to inform future strategic decisions
Develop and prioritise an 18-month roadmap of brand management objectives and initiatives that drive growth and enhance customer engagement
Work in partnership with Integrated marketing in division to design and develop integrated campaign calendars that align with brand objectives and market positioning
Optimise brand strategies for Service, Food, Drinks, Comms, etc which inform future campaign activity
Robustly embed the Greene King way of brand building ensuring consistency of approach across brands, delivering in the most effective and efficient way. Take accountability for ensuring that all brand / marketing / operational activity is in adherence with brand standards
Develop brand campaigns and clear briefs aligned with the plan and budget, and handover to marketing for effective execution
What you’ll bring…
Experience in a similar position with a real passion for innovation and transformation.
Able to create detailed project plans and monitors these highlighting any areas of concern.
Prioritises work in a clear and methodical manner.
Ability to use and interpret consumer insight and commercial data to support the development of compelling propositions and develop business cases for roll-out of initiatives
Excellent influencing skills coupled with the ability to impact across a variety of stakeholders
Ability to work at pace with attention to detail and focus
As Bar & Waiting Staff, you’ll be key to creating unforgettable moments for customers, whether you’re pouring a pint or recommending the perfect drink to a customer after a long day, you’ll keep the g
As Bar & Waiting Staff, you’ll be key to creating unforgettable moments for customers, whether you’re pouring a pint or recommending the perfect drink to a customer after a long day, you’ll keep the g
As Bar & Waiting Staff, you’ll be key to creating unforgettable moments for customers, whether you’re pouring a pint or recommending the perfect drink to a customer after a long day, you’ll keep the g
As a Chef, your passion for all things food, and the desire to make the perfect dish every time, is what sets you apart. With a keen eye for maintaining the highest standards and thriving during a fas
As a Team Leader, you’ll lead by example, making sure the team have everything they need so the shift runs like clockwork! You’ll make sure the team maintain high standards and that our customers are
As Bar & Waiting Staff, you’ll be key to creating unforgettable moments for customers, whether you’re pouring a pint or recommending the perfect drink to a customer after a long day, you’ll keep the g
As Bar & Waiting Staff, you’ll be key to creating unforgettable moments for customers, whether you’re pouring a pint or recommending the perfect drink to a customer after a long day, you’ll keep the g
As Bar & Waiting Staff, you’ll be key to creating unforgettable moments for customers, whether you’re pouring a pint or recommending the perfect drink to a customer after a long day, you’ll keep the g
As Bar & Waiting Staff, you’ll be key to creating unforgettable moments for customers, whether you’re pouring a pint or recommending the perfect drink to a customer after a long day, you’ll keep the g
As a Team Leader, you’ll lead by example, making sure the team have everything they need so the shift runs like clockwork! You’ll make sure the team maintain high standards and that our customers are
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