Brand Manager

9 Month FTC

Your role as Brand Manager

• Provide strategic input to the Brand strategy and future brand development / transformation needs

• Working with the innovation lead to develop a plan for next steps – whether optimisation or further transformation based on pilot performance

• Review brand health and market position quarterly using internal performance data and customer feedback, succinctly share insight with relevant stakeholders across Marketing and the broader business to inform future strategic decisions

• Develop and prioritise an 18-month roadmap of brand management objectives and initiatives that drive growth and enhance customer engagement

• Work in partnership with Integrated marketing in division to design and develop integrated campaign calendars that align with brand objectives and market positioning

• Optimise brand strategies for Service, Food, Drinks, Comms, etc which inform future campaign activity

• Robustly embed the Greene King  way of brand building ensuring consistency of approach across brands, delivering in the most effective and efficient way. Take accountability for ensuring that all brand / marketing / operational activity is in adherence with brand standards

• Develop brand campaigns and clear briefs aligned with the plan and budget, and handover to marketing for effective execution

What you’ll bring… 

• Experience in a similar position with a real passion for innovation and transformation.
• Able to create detailed project plans and monitors these highlighting any areas of concern.
• Prioritises work in a clear and methodical manner.
• Ability to use and interpret consumer insight and commercial data to support the development of compelling propositions and develop business cases for roll-out of initiatives
• Excellent influencing skills coupled with the ability to impact across a variety of stakeholders
• Ability to work at pace with attention to detail and focus

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