Tactical Merchandising Manager FTC

As a Tactical Merchandising Manager, you will bring our digital merchandising strategy to life through tactical campaign planning and activation across multiple digital channels. You’ll work cross-functionally to create engaging, optimised customer journeys that drive conversion, retention and commercial performance.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

As Tactical Merchandising Manager, you will…

• Develop and deliver tactical merchandising and trading plans aligned to wider campaign and marketing strategies
• Activate merchandising strategy across digital platforms, ensuring consistent messaging and seamless customer journeys
• Drive personalisation and optimise content using customer data, engagement tools and performance insights
• Collaborate with product teams to enhance digital experiences across website, app, booking and engagement platforms
• Partner with SEO, content and data teams to support conversion rate optimisation and improve digital performance

What you’ll bring…

• Strong experience in digital merchandising, campaign planning or journey optimisation within a consumer-facing business
• Proven ability to translate strategy into tactical execution across multiple digital touchpoints
• Analytical mindset with experience using data to improve customer experience and performance outcomes
• Excellent stakeholder management and collaboration skills across marketing, product and digital teams
• Experience working with CMS platforms and digital products such as websites, apps or booking journeys