Personalisation Lead FTC

As a Personalisation Lead (FTC), you will lead the development and optimisation of an audience strategy that drives customer engagement and loyalty. Working within our Digital Customer Engagement & Analytics team, you’ll turn data insights into actionable strategies that deliver relevance and conversion across Greene King’s brands.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

Your role as Personalisation Lead…

• Develop and execute a best-in-class audience strategy as part of our customer growth engine programme.
• Translate customer behaviour insights into segmentation and personalisation frameworks that drive engagement.
• Partner with CRM, data science, and digital product teams to deliver personalised omni-channel experiences.
• Act as business lead for data transformation projects, ensuring data and technology enablement for customer engagement.
• Optimise measurement frameworks to demonstrate value and inform next best actions.

What you’ll bring…

• Proven experience in audience strategy, segmentation, and personalisation within a large-scale B2C/DTC environment.
• Strong knowledge of Customer Data Platforms and CRM tools (e.g., Treasure Data, Braze) and digital analytics (e.g., Power BI).
• Ability to simplify complex data into compelling stories that influence decision-making.
• Expertise in data governance, GDPR/PECR compliance, and managing large-scale data change projects.
• Excellent stakeholder management and communication skills, with a collaborative approach.