CRM Growth & Loyalty Lead

As a CRM Growth & Loyalty Lead, you will own the delivery of best-in-class customer engagement communications and lead CRM marketing, loyalty, and technical teams to improve customer value through an omni-channel experience. You will leverage customer engagement platforms to enhance customer value and drive personalisation and conversion.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.  

Role can be based in Burton or London

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

As CRM Growth & Loyalty Lead, you will…

• Own the delivery of customer engagement communications (email, push, in-app, loyalty, SMS, and more) to retain existing customers, increase brand loyalty, and grow customer lifetime value.
• Lead CRM marketing, loyalty, and technical teams to leverage customer engagement platforms and improve customer value through an omni-channel experience.
• Embrace change as CRM & loyalty journeys become more insight and data-led, leading to more sophisticated automations and use of predictive analytics.
• Work alongside digital product and customer data leads to maximise value in this area, growing our known customer & loyalty database.
• Activate loyalty campaigns for the group, leading campaigns and journeys that best reward behaviour and nudge customer frequency and value.

What you’ll bring…

• Strong experience in CRM/Loyalty.
• Extensive experience developing and implementing customer strategies using CRM data, campaign, and automation platforms.
• Confident facilitator and stakeholder manager, building senior relationships across a matrix organisation.
• Significant experience working in large-scale programmes that transform the customer experience.
• Proven people leader and confident senior leader, experience in building high performing teams of 5+.